The Relationship Between Man and Woman in Araby - 1035 Words

Araby James Joyce, an icon of the modernist era had many works that were moving away from the classical styles of literature put before him. Joyce is known for leading his characters towards some kind of personal insight and on the surface, Araby seems to be only about a boy learning about the truth of capitalism. As you dive deep in to his words and meaning however, it is apparent that Joyce’s message is not as black and white as it appears on the surface. This story is also about the relationship between men and women. It is about how women are capable of influencing a man’s actions/behaviors and why men feel as if they need to exert their â€Å"dominance† over women. Joyce purposely makes the protagonist a young boy who chases after an†¦show more content†¦These are words describing a feeling that this boy will never again want to feel. He realizes that he has opened himself up to be hurt and he was undeniably crushed by his inability to get something that would please the girl his heart yearns for. Joyce was a master of idioms and word choice. He was easily one of the great writers of his time and will always be recognized as such. He is known for writing about how stages in life affect a person as a whole and Araby is no different. Being a great writer of his time he is also a creation of the era he lived in. During his life men believed that they were superior to women, that woman were weak and that they needed a man to support them. It was believed that women were home to weak emotions and men only had time for strong ones making them better than women. To say that Joyce wrote a story in which he acknowledges that women have some kind upper hand on men may seem inept but he does a good job of answering why men behaved and felt this way. His reason is that men cannot cope with these â€Å"weak† emotions so they shut them out. The boy in the story â€Å"Araby† is met with his first heartbreak due to the fact that he can’t please the girl that he so despera tely desires and immediately becomes this inhuman creature full of anguish. In a time where men are supposed to be the bread-winners; strong confident figures that controls their household, these feelings are unacceptable. It is why men must exhibit nothing but â€Å"strong†Show MoreRelatedAnalysis Of James Joyces The Dead And Araby1651 Words   |  7 Pagesreputation of a confident man. Therefore, he creates a script allowing him to have a sense control and comfort which he lacks. In Contrast, the little boy perceives himself to be self-assured and sociable when in reality these ideas are inflicted by his imagination. James Joyce’s â€Å"The Dead† and â€Å"Araby† features characters who struggle with internal emotions, revealing their alienation, separation with society, and journey toward self-discovery. The little boy in â€Å"Araby† lives in a self-created fantasyRead MoreParalysis In James Joyces Dubliners1086 Words   |  5 PagesIntelligible than Finnegan’s Wake: Dubliners Essay â€Å"To be or not to be, that is the question.† Hamlet’s famous quotation implies only two solutions: to be, or to not be. However, there is another option that Shakespeare never explored: to remain paralyzed between the two states, unable to commit to either. James Joyce’s Dubliners is a collection of short stories first published in 1914, that follows the inhabitants of Ireland. Published nearly a half a century before the Republic of Ireland would be recognizedRead MoreThe Stages of Maturation in James Joyce’s Araby John Updikes AP from the Authors Perspective902 Words   |  4 PagesWhen comparing the views of both James Joyce and John Updike on maturation from adolescence to adulthood it will be important to continually compare two of their similar works in Joyce’s â€Å"Araby† and Updike’s â€Å"AP†. James Joyce and John Updike follow similar views with the latter using Joyce as a foundation and following in similar fo otsteps; both authors follow a process of maturation based on the allure of love, while doing it at different stages of each of the protagonists’ lives resulting in similarRead MoreAnalysis Of James Joyce s Araby Essay2018 Words   |  9 Pagesin the early 20th century. Joyce was the writer of â€Å"Araby†. A stoty published in 1914, in which the writer preserves an episode of his life, more specific when he a young twelve years old boy. But was does the word â€Å"Araby† means? According to diccionaty.com, â€Å"Araby† is an archaic or poetic name for Arabia. In addition, the story is about a boy who falls in love with a woman, she is the sister of one of the boy’s classmates. The name of the woman is never revealed in the story. Throughout the storyRead MoreReview Of The Of A Bad Romance By James Joyce And Ethan Frome By Edith Wharton Essay1256 Words   |  6 Pagesobsession, it can be thought that the characters in â€Å"Araby† by Ja mes Joyce and Ethan Frome by Edith Wharton developed a case of obsessive love disorder. Obsessive love disorder is an extreme form of love that turns into an obsession over time, but sometimes, it could never have started from love at all. In â€Å"Araby,† we are introduced to a main character that, for the first time, has the opportunity to impress the girl he is in love with by going to Araby, a local bazaar. In his case, his obsessive loveRead MoreIrony in the Story of an Hour and Araby2929 Words   |  12 Pagesof the stories in Dubliners consists of a portrait in which Dublin contributes to the dehumanizing experience of modem life. The boy in the story Araby is intensely subject to the citys dark, hopeless conformity, and his tragic yearning toward the exotic in the face of drab, ugly reality forms the center of the story. On its simplest level, Araby is a story about a boys first love. On a deeper level, however, it is a story about the world in which he lives a world inimical to ideals and dreamsRead MoreThe Search for Truth or Meaning in James Joyces Dubliners1788 Words   |  8 PagesThe Search for Truth or Meaning in Dubliners       Several of James Joyces stories in Dubliners can read as lamentations on a frustrating inability of man to represent meaning by external means, including written word. When characters in Araby, Counterparts, and A Painful Case attempt to represent or signify themselves, other characters, or abstract spiritual entities with or through words, they not only fail, but end up emotionally ruined. Moreover, the inconclusive endings of the threeRead MoreAnalysis Of The Nameless Boy 3175 Words   |  13 PagesS.S.S #1 (Araby) There is a force so powerful that it can control lives, this force is love. In the short story Araby, the nameless boy has fallen in love for an unnamed girl, who is Mangan’s sister, after moving to Dublin, Ireland. Each morning the boy will watch her through the front window in the parlour and quickly grab his books to walk behind her ,through their dull village, all the way to the point at which their paths diverge. Araby is about a young boy whom is not named who moves intoRead MoreImpact Of Indian Folk Drama985 Words   |  4 Pagesconception of life which differentiates between body and soul. He wants to convey that even the transposition of heads will not liberate the protagonists from the psychological limits posed by nature. Both the Vetal Panchavimshati and Somdeva’s Brihtkatha Saritsagara basically retell the same tale of the transposition of the heads. Only certain characters and places have been given fresh names in the latter. In both these folktales, there is a woman, her husband and her brother and the transpositionRead More Triangular Structure in James Joyces Dubliners1970 Words   |  8 Pagesits primary psychological concern. This complex, concentric network of three-sided narrative strategies can be evidenced through an analysis of three individual epicleti, one drawn from each life stage. Among the three tales of childhood, Araby is clearly most exemplary of the structural patterns described above; the majority of the story is thick with the boys desire, his desperate longing for an unnamed girl. True to his place among the volumes representative young protagonists, the

The Things They Carried Essay - 1838 Words

Christian Hernandez Professor Sarah Cantrell English 1102 â€Å"The Things They Carried†: Emotional side The story of The Things They Carried written by Tim O’Brien gives a good outlook on how the Soldiers feel and think during the war . The story describes the different things that the soldiers carry with them while at war. O’Brien talks about the different items in great detail such as weight, color, shape and size but he also gives extraordinary details about not only their personalities, but even more about their emotions with the personal things they carried with them. Every single object that the men carry when they go to war plays an emotional touch in their lives. There are certain things that they carried†¦show more content†¦I keep that in my pocket, just to get me through.† (Koppel 2003). â€Å"Ive got a teddy bear my wife sent to me for Valentines Day, a big man with a soft voice says, sharing the lucky charm that he keeps safe from the sand in a zip-lock bag. The little brown bear holds a heart stitched with gold xs and os. Hugs and kisses, the soldier says, as trucks gear up in the desert beside him† (Koppel 2003). Not only Lieutenant Cross or the soldiers in the story â€Å"The Things They Carried† share these similarities but perhaps all the soldiers in the world share it when it comes to emotional feelings related with a personal thing. They take these memorable and meaningful things with them that perhaps for some people is nothing big, but for them, it is basically their life and like a fellow soldier mention, just to get them through. Not only have those things played an emotional feeling in the soldiers live but also a little bit of their background. Out of all the sacrifices that the soldiers make, the cultural side also plays a huge part. They have to do things that they are not used to such as taking a shower with cold water or even not taking a shower for days. Also, eating can food or different types of food that they are not familiar with. O’Brian takes you to a whole new level when he describes the necessary things they carry â€Å" Among the necessities orShow MoreRelatedThe Things They Carried in the Things They Carried1141 Words   |  5 PagesThe Things They Carried in â€Å"The Things They Carried,† by Tim O’Brien In â€Å"The Things They Carried,† by Tim O’Brien the theme of â€Å"carrying† both physical and emotional objects by the main characters can be found in the novel. While these men carry the same standard physical army gear, they differentiate with personal tangible and intangible items. From Lieutenant Cross’s responsibility of his men, to Henry Dobbin’s girlfriend’s pantyhose for its magic, each man faced the war with these things attachedRead MoreThe Things They Carried880 Words   |  4 PagesIn the novel The Things They Carried by Tim OBrien the author tells about his experiences in the Vietnam war by telling various war stories. The quote, It has been said of war that it is a world where the past has a strong grip on the present, where machines seemed sometimes to have more will power than me, where nice boys (girls) were attracted to them, where bodies ruptured and burned and stand, where the evil thing trying to kill you could look d isconnecting human and where except in your imaginationRead MoreThings They Carried1106 Words   |  5 PagesThe Things They Carried Report â€Å"The Things They Carried† was a story about soldiers caught in the confusion of the Vietnam War. There are a lot of apparent themes that are dealt with when writing a story about war, especially about death. I enjoyed reading this story; however there were some things about it that I was concerned about. I would like to discuss the author’s style of writing, his meaning of the title â€Å"The Things They Carried† and the way the author and his characters deal with deathRead More Things They Carried Essay: Strength in The Things They Carried980 Words   |  4 PagesStrength in The Things They Carried  Ã‚  Ã‚  Ã‚  Ã‚   Everybody has to deal with adversity at some point in their lives. The adversity that they go through varies from person to person. For First Lieutenant Jimmy Cross, he had to make it through the Vietnam War alive. In the short story, The Things They Carried, where Cross draws his strength from is somewhat unclear. He seems strong at the beginning of the story, but then again, he also seems to be gaining strength towards the end of the story. ThisRead MoreThe Things They Carried1417 Words   |  6 PagesSpring Book Review In The Things They Carried, Tim O’Brien tells the tale of not about war, but rather about war’s effect on one’s mentality. Ultimately, this novel is built on a foundation of the items that the soldiers of the Vietnam War carried. Whether it was the way Jimmy Cross uses the pebble to escape from his duties as a soldier or when Norman Bowker realizes that courage comes form within, not from receiving a Silver Star; O’Brien uses baggage as a symbol throughout the book to teachRead MoreThe Things They Carried2220 Words   |  9 Pagesand all you can do is whimper and wait.† (211) This passage has great meaning to how the soldiers felt toward one another. They did not have friends but they all knew how everyone felt because they were all simultaneously going through the same thing at the same time. The passage fits great in this novel because it gives great detail and imagery on how the characters Azar and Bobby Jorgenson felt toward one another. Strong relationships were developed and felt almost as if they were all one personRead MoreThings They Carried2289 Words   |  10 PagesTim OBrien does a fantastic job of blurring the lines of what is true and what is fiction in The Things They Carried. In fact, he often points out that he has made entire stories up, after the fact. He defends his decisions by proposing that what he has done is, in fact, not lie, but rather tell a story-truth. He argues that his reason for doing this is to bring the story to life more than it could live through the happening-truth. I want you to feel what I felt. I want you to kno w why story-truthRead MoreEssay On The Things They Carried1624 Words   |  7 PagesFor the seventeen Soldiers portrayed in â€Å"The Things We Carried† by Tim O’Brien, the physical pain was very minimal weight to carry compared to the emotional scars that they will carry throughout their entire life. This story does an amazing job portraying full human emotion that anyone put into a situation would feel, such as heavy guilt, sadness, anger, lack of motivation, perseverance, horror, and false security. All of these are notorious feelings that every soldier back in history, and now stillRead MoreEssay on The Things They Carried515 Words   |  3 PagesThe Things They Carried The Things They Carried, by Tim OBrien, is a generalization of his own experiences in Vietnam although the story itself is a work of fiction there is still much to be learned from it. Through the actions of soldiers in The Things They Carried we can begin to explore the effect war has on the human condition and the toll it plays on their minds. Some of the themes in the book, The Things They Carried, are bravery and what true bravery is, truth and how the manipulationRead MoreThe Things They Carried Essay1015 Words   |  5 PagesThe text, ‘The Things They Carried, is an excellent example which reveals how individuals are changed for the worse through their first hand experience of war. Following the lives of the men both during and after the war in a series of short stories, the impact of the war is accurately portrayed, and provides a rare insight into the guilt stricken minds of soldiers. ‘The Things They Carried shows the impact of the war in its many forms: the suicide of an ex-soldier upon his return home; the lessening

Decision Making Process for Jimmy Possum Furniture - myassignmenthelp

Question: Discuss about theDecision Making Process for Jimmy Possum Furniture Company. Answer: Introduction This report reflects the key understanding on the Decision making process Jimmy Possum Furniture Company. This company is developed by two family people after having business experience from different organization. In this report, study has been conducted on the diction making process and its impact on the business. There are several internal and external factors which should be undertaken by organization before taking business decision. Effective Decision making Contributed for the Success of Jimmy Possum Furniture Company Decision making is the process to select the best alternative out of available options. It is observed that business man is the key person who takes all the strategic decisions for the betterment of organization. Jimmy Possum Furniture Company has made strategic decisions as per the clients needs and demand in determined approach. All the furnitures and other stocks offered by Jimmy Possum Furniture Company to its clients are customized by the company on basis of clients needs and demand. This level of changes made by Margot and Alan Spalding are the key managerial persons of Jimmy Possum Furniture Company who took all the strategic decisions. After adopting customization strategic plans has resulted to increase in overall turnover and brand image of company. Therefore, it could be inferred that all the strategic decisions taken by Margot and Alan Spalding are the key pillar for the success of organization. These decisions taken by Margot and Alan Spalding for the Jimmy Possum Furnit ure Company has resulted to attraction of clients towards the furniture offered by company to its clients. In addition to this, Margot also indulged in hiring women experts who will help organization to customize its goods and services for the better satisfaction of clients. This could be inferred that decision taken by Margot to hire women employees is the best decision for the betterment of organization (Triennia, Cagno and Farn, 2016). Decision to Branch out from manufacturing into Retailing and Decision making Process It is considered that development of successful business enterprises required major decisions. Jimmy Possum Furniture Company is indulged in manufacturing furnitures and other wooden structure for providing best quality of furniture to its clients. However, Jimmy Possum furniture company with a view to expand its value chain activities, integrated its business to further level and developed more units by opening more joint ventures and retails stores. These retail stores are opened to establish direct connectivity to its clients for their better satisfactions (Aravopoulou and Malone, 2016). The decision of Jimmy Possum furniture company was taken by Margo and Alan by undertaking proper decision making process, starting with the analyzing the need of opening of retails stores, assessing the clients needs and their demand, formulation of strategic plans to open retails stores, implementation of formulated plans and follow up process to mitigate the found problems (Aioli, et al. 2014). Most Important Criteria to Spalding for making Effective Future for Company With the ramified economic changes, many business organizations are coming up with their unique strategic plans to sell their furniture products and services to clients. The main reason to Spalding for making effective future for Jimmy Possum Furniture Company was based on the increasing cut throat competition and other rivals unique offering to attract clients (Elbanna, Thanos and Papadakis, 2014). However, it is observed that Jimmy Possum Furniture Company has increased its overall revenue by more than 800% as compared to its last six year revenue. This has shown that furniture market has great amount of potential and reflecting high amount of profit to organization. If Jimmy Possum furniture company could establish more retails stores to connect with the clients then it could increase its overall sales by 200 % in just one years (Hunink, et al. 2014). Condition of Uncertainty or Risk for Jimmy Possum Furniture Company There are several factors and conditions which poses high amount of threats and uncertainty to organization. It is observed that furniture business is showing amount of growth in this industry. Therefore, it might be possible that other new entrants could start this business to create good amount of profit. Furthermore, it is considered that macro factors such as purchasing power of clients, new entrants in market, economic conditions and sluggish market behavior are the major factors that could pose high amount of threats to Jimmy Possum furniture company and its business functioning. In addition to this, Jimmy Possum Furniture Company has won several award functions and events for its business on domestic and international levels. In addition to this, Margot has adopted new business organizational culture by hiring more women employees in its value chain activities (Smith, 2014). The most important thing is related to the integrity of Margot to run business. She gave her best to ru n Jimmy Possum Furniture Company in effective manner and provide best quality of goods and services to clients. However, due to changing Australian policies and economic conditions, it may be possible that Jimmy Possum Furniture Company would have to face high amount of threats from the new entrants in market and decrease overall profit of the company. Risk of Jimmy Possum Furniture Company could be related to changes in economic conditions, marketed behavior, and clients inclination towards buying furnitures from Jimmy Possum furniture company (Prez, et al. 2014). Spalding could Learn from Experience from other Organizations There are several other organizations that are selling handmade furnitures and other stocks for the clients in Australia (Goethe and Davis, 2014). It is evaluated that Spalding is related to the breaking down of the organization or entering into strategic alliance with other organizations. Jimmy Possum Furniture Company could learn these Spalding strategies very easily after evaluating the success of the organizations that have entered into this Spalding strategic planning. This would help Jimmy Possum Furniture Company to assess the internal and external factors in determined approach. For instance, if other organization in the same group mapping has entering into vertical or horizontal integration and increased its overall profit and turnover by 20% then it could give rough idea to Jimmy Possum Furniture Company regarding with the outcomes of Spalding in the Australia furniture industry. This has shown a positive level of strategic planning which could be implemented by Jimmy Possu m Furniture Company for the better and effective decision making process. However, Jimmy Possum Furniture Company has employed family members of directors of company to expand the business into market. In addition to this, customization in design, manufacturing, retail high quality furnitures are the core competency of company in Australian market (Wheelen and Hunger, 2017). Decision making Style and Margot Spalding as Decision Maker It is observed that there are several decisons making styles such as directive, analytical, conceptual and behavioral. Each and every decision maker use different way to contemplate a decision and each style is different method of weighing alternatives and examine solutions. Margot is the key managerial persons who have entering into strategic planning for the betterment of Jimmy Possum Furniture Company. Margot has followed proper values, belief and sophisticated strategic planning to increase the overall sales and clients satisfactions. In addition to this, Margot has planned to increase its value chain activities by opening more retails stores so that company could connect directly with clients in market. Furthermore, the main strategic decision taken by Margot is related to hiring women experts to design and customized its furnitures and other wooden stocks as per the clients directions and need. This has shown that Margot has analyzed all the needs and demand of the market and o n the basis of same it has taken these decisions. It is further observed that Margot has hired women employees and to expand that business to customized its business (Smith, 2014). In addition to this, Spalding has describes its business more valued, clients oriented and providing creative and high quality stocks in determined approach. Now in the end, it could be inferred that Margot has taken effective decision and provided a good result to organization. She analyzed all the internal and external factors before taking business decision for Jimmy Possum Furniture Company. It is considered that opening new retail stores and new business ventures has increased the overall effectiveness of business ((Shepherd, and Rudd, 2014). Conclusion After evaluating all the facts and business conditions of Jimmy Possum Furniture Company, it is observed that if Margot has taken effective business decisions for Jimmy Possum Furniture Company for its success and development in future. However, due to the high growth in business, various new entrants are coming up with the different strategic plans quality of goods in the market to give tough competition to Jimmy Possum Furniture Company. Therefore, it could be inferred that Margot has put best efforts to increase the overall profit and turnover of company. References Aravopoulou, E. and Malone, C., 2016. An examination of the strategic decision-making when organisational changes are introduced.The Business Management Review,7(5), p.31. Elbanna, S., C. Thanos, I. and M. Papadakis, V., 2014. Understanding how the contextual variables influence political behaviour in strategic decision-making: a constructive replication.Journal of Strategy and Management,7(3), pp.226-250. Goetsch, D.L. and Davis, S.B., 2014.Quality management for organizational excellence. Upper Saddle River, NJ: pearson. Hunink, M.M., Weinstein, M.C., Wittenberg, E., Drummond, M.F., Pliskin, J.S., Wong, J.B. and Glasziou, P.P., 2014.Decision making in health and medicine: integrating evidence and values. Cambridge University Press. Prez, I.J., Cabrerizo, F.J., Alonso, S. and Herrera-Viedma, E., 2014. A new consensus model for group decision making problems with non-homogeneous experts.IEEE Transactions on Systems, Man, and Cybernetics: Systems,44(4), pp.494-498. Shepherd, N.G. and Rudd, J.M., 2014. The influence of context on the strategic decision?making process: A review of the literature.International Journal of Management Reviews,16(3), pp.340-364. Smith, W.K., 2014. Dynamic decision making: A model of senior leaders managing strategic paradoxes.Academy of Management Journal,57(6), pp.1592-1623. Smith, W.K., 2014. Dynamic decision making: A model of senior leaders managing strategic paradoxes.Academy of Management Journal,57(6), pp.1592-1623. Taioli, E., Joseph, G.R., Robertson, L., Eckstein, S. and Ragin, C., 2014. Knowledge and prevention practices before breast cancer diagnosis in a cross-sectional study among survivors: Impact on PAtients Involvement in the decision making process.Journal of Cancer Education,29(1), pp.44-49. Trianni, A., Cagno, E. and Farn, S., 2016. Barriers, drivers and decision-making process for industrial energy efficiency: A broad study among manufacturing small and medium-sized enterprises.Applied Energy,162, pp.1537-1551. Wheelen, T.L. and Hunger, J.D., 2017.Strategic management and business policy. pearson.

Systems Integration perspective on Path dependence and information economy

Path Dependence in systems engineering and integration According to Posner this concept of path dependence can be traced to the economist view. Based on this viewpoint it is thus believed that where we end up is often dictated by where we began despite the fact that this end point may not be the most suitable (Posner 156).Advertising We will write a custom essay sample on Systems Integration perspective on Path dependence and information economy specifically for you for only $16.05 $11/page Learn More In relation to systems engineering the best know example of this concept is observed when we consider the typewriter keyboard. It has been reported that the main cause of the current design was to limit the speed of typing while preventing the jamming of keys (Posner 156). However it has been noted that the advent of electric typewriters and word processing effectively brought an end to jamming of keys while the user is still stuck with the old keyboard. Th e reasons for this can be attributed to costs of reaching an agreement with manufacturers on a new keyboard and the retraining of millions of people who have grown accustomed to the old keyboard (Posner 156). Based on these factors it can be assumed that path dependence will be maintained when costs are high in relation to benefits and the transition requires a significant degree of coordination (Posner 156). This is especially so because though there may be significant benefits associated with change, the overwhelming task and cost of bringing about behavior change in a large group may outweigh these perceived benefits. Based on the profound implications of this allegation path dependence has become a widely debated issue. It has been argued that due to path dependence consumers may be duped into purchasing inferior merchandise (Liebowitz and Margolis 228). It has thus become crucial that any myths or misconceptions into the role of path dependence be dispelled as the government ma y begin to intervene with a view to ‘saving’ consumers (Liebowitz and Margolis 228). Arguments regarding Path Dependence In light of the implications of path dependence it is crucial that we assess the arguments for and against this principle to avoid any further misunderstandings. The main examples cited by defendants of the path dependence theory are related to the typewriter keyboard and VHS vs. Beta video cassettes (Liebowitz and Margolis 229).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It has been mentioned that the QWERTY keyboard was designed to slow down typists and prevent the jamming of keys. During this era, typing competitions were popular and the QWERTY keyboard managed to gain prowess during this era due to its ability to prevent jamming of keys. Based on this position it is believed that computer users and typists today are stuck with this keyboard which was created to solve a problem which currently does not exist. The main reason that path dependence proponents are against the QWERTY keyboard is because it is believed a better keyboard was later developed but path dependence prohibited its adoption (Liebowitz and Margolis 229). In relation to the QWERTY keyboard these issues from the principle arguments against path dependence. As mentioned earlier it is crucial that such arguments be revisited to understand whether the impact of path dependence has in fact hampered adoption of better technology. In relation to this, it has been found that unlike what is popularly stated in relation to the QWERTY keyboard, it was not designed to slow down typists but to separate keys that were struck often (Liebowitz and Margolis 229). This has been confirmed by tests that have indicated that the keyboard is actually efficient for typing and ergonomically sound. In addition to the above point it has been noted that in the typing contests of the previ ous era, QWERTY was not always the winner (Liebowitz and Margolis 229). It has been determined that these contest results were published in several major newspapers. The widespread dissemination of contest information suggests that the users preferred the arrangement and were not locked in due to the contest results (Liebowitz and Margolis 229). Lastly, it has also been established that the Dvorak is not better than QWERTY.Advertising We will write a custom essay sample on Systems Integration perspective on Path dependence and information economy specifically for you for only $16.05 $11/page Learn More This comes in light of information that indicates the study to show its superiority was not an official study and was carried out by the individual who designed the keyboard (Liebowitz and Margolis 1995, 230). Due to the implications of path dependence several issues have arisen in the recent past. One of the most popular cases that involves this principl e involved Microsoft and several rival executives (McCullagh 233). The main argument in this case was that Microsoft was using its huge monopoly in operating systems to illegally dominate other software such as browsers, spreadsheets, etc. The opponents argued that this was illegal exploitation of consumers due to the quality of some of the software offered. In the conclusion of this particular case it was found that there was no network effect and thus no crime by Microsoft. This comes about due to the fact that Microsoft was constantly producing higher quality products than other competitors. In addition to that when it did not have a superior product it was observed that Microsoft did not make attempts to impede progress of rival software (McCullagh 233). Based on this therefore the company could not be held responsible for any network effects. This is especially due to the fact that it has been observed that consumers do in fact switch en masse when a recognizably better product was available. In light of this position with regard to the Microsoft Antitrust suit and the QWERTY issue it is possible to conclude that the impact of path dependence on systems engineering and integration has not been significant. Discussion on Path Dependence In light of the magnitude of the implications of path dependence, some individuals have gone to great lengths to study the impact of path dependence. In doing so some of the points identified include the notion that there are essentially three types of path dependence (Magnusson and Ottoson 46).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In the first instance or degree of path dependence it is reported that there exists an â€Å"element of persistence or durability in relation to decision making† (Magnusson and Ottoson 46). This suggests that the decisions are not based on any implied efficiency but are merely the result of past practices. This influence has to have been seen to have persisted even where participants properly predicted market prices and conditions upon reaching the decision. On the other hand second degree path dependence has been stated to be a situation where there is imperfect foresight in decision making (Magnusson and Ottoson 46). Based on this flaw prior efficiency decisions turn out to be inefficient. In this scenario the decisions made are regrettable and very costly to change; yet again no efficiency judgments are drawn. Third degree path dependency occurs where the strongest efficiency claims lay. In this case there are possible remedial inefficiencies that remain uncorrected (Magnu sson and Ottoson 46). In this type of dependence there are intertemporal relationships which are responsible for durable and negative consequences for the economy. It is based on this position that opponents of path dependency such as Liebowitz and Margolis challenge the possibility of such conditions on both theoretical and empirical grounds (Magnusson and Ottoson 46). This argument does not ignore the fact that despite the efficiency effects from past policies and decisions have the capability of making significant changes in relation to distributional implications. This is because regardless of efficiency implications, part of transaction costs arises from the adjustment to a new path (Magnusson and Ottoson 46). In response to the arguments in favor of path dependence some opponents have argued that the impact is unlikely to significant given the role of entrepreneurs (Garud and Karnoe 2). These people generally believe that entrepreneurs navigate a flow of events even as they co nstitute these events. This position suggests that entrepreneurs are not passive observers in a stream of events but instead are knowledgeable agents within the stream of events. Due to their knowledge entrepreneurs can thus act and reflect in other ways than what is expected based on existing social rules (Garud and Karnoe 2). These people suggest that entrepreneurs are constantly trying to make efforts to shape paths in real time. This is achieved by setting processes in motion that are capable of actively shaping emerging social practices and artifacts (Garud and Karnoe 2). Some of these actions are capable of resulting in a new technology field and it is believed that it is only in such cases that path dependence may have a persistent effect (Garud and Karnoe 2). In light of this it has been reported that entrepreneurs commonly practice using exploration and experimentation to identify potential solutions. Whereas the initial experimentation is likely to carry some minor errors that will later be identified, it is uncommon for future technology to inherit these mistakes (Garud and Karnoe 2). This arises from entrepreneurial nature which leads to the creation of new technology. This nature requires that entrepreneurs embrace the logic of mindful deviation and as such are unlikely to be influenced by prior decisions in their actions (Garud and Karnoe 2). Conclusion In this report the discussion has focused on presenting the position of path dependence in relation to systems engineering. It has been observed that path dependence is originally an economist’s perception in relation to change. The proponents of the argument cite examples such as the QWERTY keyboard that has persisted through generations of computers despite the existence of substitutes. Opponents on the other hand have performed tests to indicate that such persistence can be traced to efficiency rather than dependence. In light of the facts presented it would appear that the opponents hav e a stronger case and path dependence is unlikely to result in poor decision making. This is supported by evidence that indicates that the process of entrepreneurship tends strongly towards the deviation from norms and as such is unlikely to simply inherit decisions. This is further supported by the explorative and experimental nature of entrepreneurship. Works Cited Garud, Raghu and Peter Karnoe. Path Dependence and Creation. Mahwah, NJ: Lawrence Erlbaum Associates Inc., Publishers. 2001. Print. Liebowitz, Stan J. and Stephen E. Margolis. â€Å"Path dependence, Lock in, and History.† Journal of Law, Economics, Organization. 11.1 (1995): 205-226. Liebowitz, Stan and Stephen E. Margolis 1995. â€Å"Policy and Path Dependence†. Web. Magnusson, Lars and Jan Ottoson. The Evolution of Path Dependence. Cheltenham, UK: Edward Elgar Publishing Limited. 2009. Print. McCullagh, Declan 1999. Book Pulls MS off the Hook. Web. Posner, Richard A. Frontiers of Legal Theory. Printed in the USA: Harvard University Press, 2004. Print. This essay on Systems Integration perspective on Path dependence and information economy was written and submitted by user Kyra T. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

An Analysis of Young Goodman Brown and The Lottery Essay Example

An Analysis of Young Goodman Brown and The Lottery Essay Example An Analysis of Young Goodman Brown and The Lottery Paper An Analysis of Young Goodman Brown and The Lottery Paper Essay Topic: Everything I Never Told You The Lottery and Other Stories Young Goodman Brown and Other Hawthorne Short Stories An Analysis and Comparing of Nathaniel Hawthornes Young Goodman Brown and Shirley Jacksons The Lottery There was a time when majority of Americans were preoccupied with religion. Well, it can also be argued that even in the 21st century most Americans are still into religion but nothing compares to the sincere devotion and strict adherence to religious precepts by those who lived a century ago. They were sometimes called Puritans or Quakers or simply devout Christians. And the atmosphere of religious zeal influenced every fabric of society and as a result literary figures in that era and even those who rose to prominence in the early part of the 20th century could not help but write about God, his saints, and the consequences of righteousness or sin. As far as literature is concerned everything turn out for the good for in the same age classical works flowed from the pens of great writers such as Nathaniel Hawthorne and Shirley Jackson. Two of their respective works will be analyzed in this study. This paper will take a closer look at Nathaniel Hawthornes Young Goodman Brown and try to understand it using basic rules of characterization. The proponent of this paper will also try to figure out what Hawthorne was trying to say to his generation and the implications of such insights in todays world. Moreover, another classical work will be examined, The Lottery by Shirley Jackson as it is also one of great works out there with religious undertones and yet complicated enough to challenge even the most wary of readers. Characterization It is a fact that it is much easier to describe what happened to the characters in the story rather than to describe the characters as in doing a characterization. Arp, Johnson and Perrine were able to put it succinctly when they made the following remarks: Analyzing characterization is more difficult than describing plot, for human character is infinitely complex, variable, and ambiguous. Anyone can summarize what a person in a story has done, but a writer needs considerable skill and insight into human beings to describe convincingly who a person is. Even the most complicated plot in a detective story puts far less strain on our understanding than does human nature (2006). To aid in the understanding of the characters in the two short stories, British novelist E. M. Forster pointed out that there are two types of characters: 1) flat and 2) round ( see Arp, Johnson and Perrine, 2006). Flat characters were never developed by the author for a reason and one reason is to allow the reader to focus on the protagonist of the story. Round characters on the other hand are described more in detail and the author allowed more space to describe the development of this particular character because in most cases they are the main characters. It is interesting to note that while a typical story requires the presence of both flat and round characters there are others that can still be as effective even if the story is populated with only â€Å"flat† characters. This is the case with Jacksons The Lottery according to Arp, Johnson and Perrine (2006). And indeed it is interesting as to how Jackson was able to get away with, presenting the reader with only two dimensional characters lacking depth and juicier details that would have satisfied the curiosity of the reading public. But Jackson was not deterred and it added to the power of the narrative about a small town agog about a game of chance with lethal consequences. The Lottery Now, there may be some who will disagree with the idea that Shirley Jacksons masterpiece has religious undertones. Well, that is understandable because there is no mention of any deity in the story. In fact the only major landmark that the author pointed out was the post office and the bank in the middle of the town, suggesting that it is a typical small town during that time. On the other hand it is very clear that Shirley Jackson was trying to economize in her use of words and she omitted the obvious knowing fully well that the audience are well aware that America during this period are very used to another major landmark aside from the two already mentioned. The fact that Jackson did not mention the Church building speaks loudly about her assumptions – the audience already knew the people in the narrative were religious, if not deeply religious. But there is also another reason why one can deduce religious undercurrents and it is the usage of stoning a person to death – or simply stoning her to cause extreme amounts of pain as no one knows if the character died or not – as a ritual to satisfy a religious command. Again, others may counter that Hutchinson was stoned not because it was a religious edict but simply because the people were irritated by her complaints. But there are other evidences that will point to the contrary first of all the stones were already prepared beforehand. The instrument of death was conveniently located where the people can have access to it – piled near the square. Secondly, the word lottery has nothing to do with its modern connotations of grand prizes and multi-millionaire winners. No, on the contrary it was a mechanism to single out a person from a group. And one is reminded of Biblical story where Achan a soldier in the Israelite army refuses to confess his sins, a â€Å"drawing of lots† had to be done to figure out who among the multitudes was guilty of a despicable sin. In the Biblical narrative the offending party had to be narrowed down by first finding out what clan and then what family and finally the lot fell to Achan. Now, there is just so much similarity. In Jacksons tale it was narrowed down to the Hutchinson family and then finally it was narrowed down to the mother, Tessie Hutchinson. And that explains the reason for concluding that religion is the basis for stoning the woman in the story. The attempt to get a good grasp of the story can sometimes become frustrating. And there is only one simple explanation, there is a scarcity of information or seen from another angle there is too much information but not enough to make any connections. For instance there is the Dunbar family which was placed in the narrative for a purpose but it is not obvious to the reader as to the exact reason why Jackson included them in the narrative. But the simpler explanation is really the dearth of information that gives plenty of room for speculation and the possibility of getting lost in ones thoughts as he or she tries to piece it all together. Very little is known about the characters in fact it is very hard to determine which one is the main character. Others would conclude that the heroine was Tessie Hutchinson because it can be argued that she was murdered unjustly as a result of a game of chance. But prior to the stoning there was nothing written to help the readers achieve a deeper understanding of Mrs. Hutchinsons character. When things began to make sense, the story was ended abruptly. Now, others praise the economy of words and infer that it must have been designed that way to create a modern day parable but even going this route does not satisfy because a basic study of parables does not leave a person wanting for more. In fact Biblical parables although much shorter than Jacksons tale does not leave the audience guessing as to what was the moral of the story. In the popular Sunday school parable of a The Foolish Builder – a man who decided to build on sand was rewarded with calamity as the shifting foundation could not hold up the recently completed structure. At the end of the story, those who are eager to listen were admonished to build on the rock which is more stable and much stronger than sand – and no one can miss that lesson. But in the lottery story what was the point of all that? Some critics find common ground in saying that the moral of the story is to resist the evil of herd mentality where the power of the mob rules over reason and also the stupidity of not questioning traditions. Beach et al. explains this phenomenon, â€Å"The townspeople blindly adhere to community traditions regardless of their destructiveness; when some townspeople begin to question this practice, noting that a nearby town discontinued the lottery, an older man comments, Weve always had a lottery, reflecting blind adherence to status quo community norms† (2006). This is an acceptable argument but there are still some unanswered questions, such as whether the stoning was part of the tradition or was it merely a violent reaction to Mrs. Hutchinsons protest? Young Goodman Brown Although Nathaniel Hawthornes work is arguably a byproduct of genius it can be said that this one is easier to understand than Jacksons short story. In Young Goodman Brown the reader is taken to familiar territory. There is one round character and a host of flat characters whose interactions blends well to create a fictional world able to instruct the reader about the danger of falling away from their faith. Unlike the previous work of fiction there is a wealth of background information that can be used to fully understand Hawthornes work. For instance Michael McCabe research allowed a glimpse into old world America where Puritans were a great influencer of society and McCabe wrote, â€Å"Puritan doctrine taught that all men are totally depraved and require constant self-examination to see that they are sinners and unworthy of Gods grace. Because man had broken the covenant of works when Adam had eaten from the tree God offered a new covenant to Abrahams people which held that election to Heaven was merely a possibility† (1998). This piece of information illuminates, it gives the reason as to why the story was told that way. Goodman Brown was vexed with an almost schizophrenic existence always suspicious and imagining that everyone around him is not one hundred percent sincere with their motives and this is because he is merely reflecting the anguish he is feeling inside as a result of the legalistic pressure coming from the Puritan society. Conclusion Two works of fiction can be compared and contrasted by simply studying the characters. In Jackson’s masterpiece all the characters are flat characters and she did not allow one to develop more fully than the others. It was already late into the story when the reader realized the importance of Mrs. Hutchinson and by that time the story was ended abruptly. This technique added to the popularity of the story as more and more people find it a challenge to interpret it correctly. On the other hand Hawthorne’s Young Goodman Brown is very much interesting in two ways. The first one is due to its ability to bring the audience into a place where he can get a glimpse of what America was like a few centuries ago; the impact of religion constructive and destructive – able to build and at the same time destroy if paranoia and legalism are allowed to roam free. Secondly, Hawthorne was able to demonstrate his genius by manipulating rules about characterization. It has been said that flat characters need no further description because the reader had enough stock knowledge about this type of character. For instance the Sheriff is tough and yet fair, a symbol of law and order. But in the story of Goodman Brown the flat characters did not stay true to the assigned roles. The minister did not stay pure but became the leader of the witch coven and that the pure young ladies in Church where actually guilty of abortion.

Self-Editing How to Self-Edit a Book With Specific Strategies for Success

Self-Editing How to Self-Edit a Book With Specific Strategies for Success Self-Editing: How to Self-Edit a Book With Specific Strategies for Success So you’ve finished your book†¦ now what? Self-editing is what. Now its time to learn how to self-edit it- and properly.Finishing the first draft of a book is a tremendous accomplishment that’s certainly worth celebrating. But it doesn’t get any easier from here.The next step is one of the most tedious and important aspects of publishing a book- self-editing.Sure, almost all self-published authors will hire an editor in some capacity. Before that step, you do have to edit the book yourself and only yourself (unless you use Scrivener footnotes editor or other editing tools, that is).Heres our guide to self-editing your novel: Understand the need for self-editingDifference between revising and editingHow to develop a self-editing planStart the self-edit processDifferent types of verbal read-throughsDiscover your self-editing styleEdit one chapter at a timeStart self-editing TODAYAt the very least, every author will receive feedback from multiple readers before the launch date, but self-editing is key because eliminating obvious errors and minimizing mistakes in the manuscript will give hired editors and beta readers a greater opportunity to provide corrections on the things you missed.NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program. Learn more about it hereWhy do we need to self-edit our books?After completing a rough draft, it’s very tempting to immediately hire an editor and hand over your manuscript. But no writer can state their rough draft is the very best of their work.And after all, the better the draft you submit to an editor, the better final product.An editor will surely help improve a manuscript, but before placing that rough draft in an editor’s hands, each writer should be able to answer yes to the question:â€Å"Did I make this manuscript as strong and as good as I could have?†There’s no way the answe r to that question is yes after only writing the rough draft. Take pride in your work and make sure it’s your best before someone else reads it.Before beginning the self-editing phase, there are three important things to keep in mind:The Difference between editing and revisingSelf-editing requires patience because it takes timeDevise an editor plan for after the self-editing phase prior to startingThe Difference Between Editing and RevisingEditing and Revising sound very similar, but knowing the subtle differences can make self-editing a lot easier.Throughout my career, I’ve engaged in a lot of different writing styles. Depending on the outlet and audience, writing style may differ, but one constant is all writing needs edited and revised in some capacity.Of course, one of the most essential parts of the self-editing phase is knowing the difference between editing and revising. I’ll lay out the subtle difference and explain how to achieve both in order to turn y our rough draft into a sparkling text for your editor.Editing and Revising definitions according to the Merriam-Webster DictionaryEditing to prepare for publication or public presentation; to alter, adapt, or refine especially to bring about conformity to a standard or to suit a particular purpose.Revising to look over again in order to correct or improve; to make a new, amended, improved, or up-to-date version of On the surface, they sound exactly the same. To be fair, editing and revising are similar, but not exactly the same thing.In a basic nutshell, editing is fixing basic errors like capitalization, punctuation and spelling. Revising is the act of improving specific writing such as sentence structure, chapter structure and word choice.A good self-edit will include both edits and revisions to a manuscript.Develop Your Self-Edit PlanBefore getting started with self-editing, though, keep in mind that Self-Publishing School advises not to wait, but to reach out and/or hire an ed itor after you finish your manuscript. Performing that task upon completing the rough draft will allow the author to hand over their manuscript right after finishing the self-editing phase. Editors are often booked two weeks in advance. Waiting to reach out to editors until after the self-edit could mean there’s no movement on your book for at least a couple weeks.Now you’re ready to begin.How to Start Self-EditingThe self-editing phase will include re-reading your book at least three times. Self-Publishing School calls them verbal read-throughs. With each one, you will be looking to address different aspects of your writing.In the self-edit of my own first book, I devised three different types of read-throughs.The three different types of verbal read-throughs in self-editing:Reading for structureReading for readabilityReading for grammar and word choiceEach read-through during self-editing should be done out loud.Verbal Read-Throughs for Self-EditingSelf-Publishing Sc hool teaches to read your manuscript out loud to yourself. I couldn’t agree more. It may seem a little silly, but it’s much easier to find errors while reading the entire book out loud than silently.Find a quiet spot alone so you can read out loud.Following my three different types of read-throughs and reading them out loud will enable you to make your book as good as you can.#1 Read for StructureRemember that great mind map and book outline you constructed before even beginning to write the rough draft? It’s time to break those back out.As you begin to re-read your manuscript chapter-by-chapter, follow along with your outline as well. This will allow you to make sure every detail is in the right place and nothing is missing.This is how you can structure your self-edits for chapters:Those chapters on your outline and in your book should all have a clear and concise topic. In some ways, one could think of the individual chapters as their own little books. Each o ne connects to the others, but they can also stand alone.Double checking chapter structure is the first real key to self-editing. One personal example of how revising chapter structure helped my book:In my own rough draft, the first chapter of my book, His World Never Dies: The Evolution of James Bond, explored the popularity of the Bond film series and how the series’ portrayal of masculinity has changed over the years.When I devised my outline, it seemed natural that these two topics were tied together since Bond’s masculinity is why so many men and women have enjoyed the series over the last six decades.But I had two problems: the chapter was more than 4,500 words while the other nine chapters in my book were all around 3,000. Even worse, the first chapter bounced between these two ideas that I thought were connected- Bond’s popularity and masculinity.Upon my read-through, the chapter felt clunky and long. If readers shared the same sentiment, they might not continue to read the rest of the book.In self-editing, make sure each chapter has one clear and concise topic.Revisions were needed. It took a lot of work, but I divided the first chapter into two one that focused on the series’ popularity and the other on Bond’s masculinity. After I made this decision, I read through the entire chapter again, picking out which paragraphs applied to which specific topic.Following that step, the two new chapters were too short, which meant both needed more words. I had more writing to do.But by dividing the chapter, rearranging the paragraphs and adding more details, I had made some very strong revisions.I now possessed two chapters that started my book on the right track with each chapter standing alone and focused on one topic.This is how to go through self-editing for sentence structure transitions:Double checking sentence structure is the second important part of step one in self-editing.How each book idea flows to the next is th e second aspect to consider during the â€Å"structure† read-through. The use of transition words and phrases- next, then, furthermore, on the other hand, etc.- can be very helpful to achieve this.But the same concepts to ensuring chapter structure should be applied to sentence structure. Make sure to complete your entire thought on one subject before jumping to the next whether from chapter to chapter or inside a chapter.Proper transitions and book flow will allow readers to keep going naturally. It could prevent them from ever putting it down!#2 Read for ReadabilityIt’s very likely that you know your book topic better than anyone who reads your book. That’s especially true if you are writing a memoir, but that will likely also be the case with a self-help book or non-fiction commentary on something such as the James Bond film series.After double checking the structure of your book, the second read-through should ensure every chapter, every paragraph, every se ntence and even every word makes sense.Ask yourself these questions when editing for vague details or over-explained thoughts:Did I gloss over any details that a beginner to my topic might not know?Did I forget a vital detail to a personal story in my memoir?Does it feel like I’m bogging down my reader with unnecessary details not important to my overall point?Keep these questions in mind during the second read-through of the self-editing stage.In the second read-through, place yourself in the mind of your reader.For my book, I needed to ensure every scene of a Bond film I explain was properly detailed to my audience. I have seen the Bond movies dozens of times, but not every reader will have, so it was important to make sure even readers who haven’t seen the films can understand what’s going on in a particular scene.Heres how to self-edit awkward phrasing:In this step, authors should also be able to find awkward phrasing. This is the biggest reason why we advis e reading your manuscript out loud. Sentences that don’t make sense or that need to be reworded will stick out when spoken in voice rather than read silently.#3 Read for Grammar and Word ChoiceAs you may have guessed, the first two read-through steps are making revisions to your manuscript. In this last step, authors will be performing both edits and revisions.Once you’ve nailed down your book’s structure and readability, you’re now ready to double check grammar, spelling, capitalization and punctuation.It’s important to leave grammar until the last step of the self-editing phase. Otherwise, you will need to repeat this step after revisions are complete.Double checking word choice was vitally important in my own self-editing. I tend to repeat the same words without even realizing. In my first rough draft, I had the same transition word used multiple times on the same page or the same verb or adjective deployed on numerous occasions in the same cha pter. Get out a thesaurus and utilize different words where applicable- just be sure these words actually make sense (as we all know thesauruses cant always be trusted). This doesn’t mean change every noun to a fancier word in attempt to sound smart. Nobody likes a smart ass. But avoiding repeated words while expanding your vocabulary in a colloquial way is the last step in self-editing.Other tips for self-edit read-throughs:Find a style that worksTry re-reading only a chapter at a time the whole book togetherAgain, read the manuscript out loudThat’s the end of the actually steps needed to complete the self-editing phase, but there’s more to it than just simply reading through the manuscript and making alterations.Find a Self-Edit Style That Works for YOUAre you more of a paper and pen person or do you love using track changes on writing software like Microsoft Word or Google Docs? There is no right or wrong, but finding your best preference and consistently re peating it through each read-through is essentially. Personally, I loved the good, old-fashioned pen and paper for my self-editing. I find it easier to read out loud from a paper than a screen. It also allowed me to easily keep track of all my edits and revisions with a pen.You can do the same, though, with track changes like in the example below.Printing out your manuscript and/or working with track changes is essential to the self-editing phase.After each read-through, make the changes in your official manuscript, so they are present for the next read-through. Then repeat the process.For all the read-throughs, I would print out a new copy of my book.NOTE: To save paper, reprint on the back of the previous manuscript.Self-Edit One Chapter at a TimeMost self-published authors have other jobs. If not, they still likely have very busy lives because everyone does. That probably makes performing an entire read-through for the whole book in one sitting very unlikely.However, there are ad vantages to self-editing the whole book in one read-through during a single day.Pros to read-throughs in one sitting:Easier to receive entire pictureRepeated phrases and words can be more apparentReading it as the fans wouldReading the entire manuscript together for chapter and sentence structure is a good idea because it’s easier to get the entire picture of how the book fits together.It’s also easier to pick out repeated phrases and words. If you wait several days between reading the first and final chapter for structure, you may not realize you repeat yourself too much or that you have the exact same sentence in two places.The readers that never put your book down may experience it in an entirely different way than you did if you never performed an entire book read-through in one sitting.Cons to read-throughs in one sitting:General tirednessGrammar and spelling edits may sufferThreat of rushing through itThere are plenty of advantages to only re-reading a chapter at a time as well. For one, going through an entire read-through in one sitting can take hours and is very tiring. In the last few chapters, you might not be as sharp at catching errors as you were at the beginning of the process because of fatigue.All self-editing can be tedious, but checking for grammar, spelling and punctuation is particularly banal. It’s even harder when tired.Furthermore, if the goal is to get through the entire book with one read-through in one sitting, but you only have a set amount of time to do it, there’s a distinct possibility that you will rush. That’s not a good thing either.TIP: Try both techniques to see which self-editing works for you.The one-sitting read-through is better suited for when checking for structure. It’s better to read one chapter at a time while editing for grammar and spelling.If your book is truly too long for a read-through in one sitting, then don’t worry about it. More than likely, that means reade rs won’t be reading it all the way through at a time either.Are you ready to start your self-editing TODAY?Again, the self-editing stage is one of the most mundane aspects of publishing a book. At times, it can be flat-out exhausting with no end in sight. It’s very tempting to just give up and hand the manuscript to an editor.But before editor begins their work on your manuscript, self-editing can take your book to the next level. A full commitment in this stage can make all the difference in the quality of your manuscript.If youre ready to start (finish) and publish your book, check out this free training by Chandler Bolt!

Globalisation and Fragmentation Essay Example | Topics and Well Written Essays - 750 words

Globalisation and Fragmentation - Essay Example Nevertheless, certain fundamental questions come to mind regarding globalisation and how it addresses human need in this century. Even more important is the question as to how the world can fair on without the essentials of globalisation. Thomas Friedman in his book â€Å"The world is flat† argues on the account that globalisation is the only panacea to address the conflicts often realised in the world. He highlights the important case of the global supply chains through which goods and services reach people across the world irrespective of the manufacturing places (Friedman 586). It certainly does appear that globalisation has helped solve some of the conflicts that were often realised in the world in the early days. Indeed, the case of China and Taiwan presents a very chilling account of how this interrelatedness can help address conflicts in the world. The problems of this age have made countries across the world to be dependent on one another. As such, no country can effic iently survive on its own devices without support or trade from other countries. Conflicts are known to hinder the process of international relations and trade across the world. No country wants to lag behind as the whole world gets ahead in development through globalisation. It therefore implies that the global supply chains realised in the manufacturing processes and consumption of goods and services across the world. In the same vein, investment is normally a function of the favourable conditions existing in the country. Investment and business activities have made many countries to be friends on technical grounds. Countries that were once enemies like India and Pakistan have become friends courtesy of the relations brought by trade and investment supply chains. Friedman is certainly right in the argument that wars and conflicts can substantially be mitigated in the world through the proper management of globalization. Several cases across the world serve to prove this fundamenta l fact. Many countries have begun to realise the devastating effects of war and how a modern war becomes expensive to fund. In that regard, hitherto sour relations have been transformed into friendship for the benefit of the participating countries. Supply chains across the world have enabled business and production activities to thrive in many places. For instance, globalisation has enabled Dell to produce computers in many parts of the world which are then shipped across all corners of this world. As such, a country that benefits from globalisation might not want to jeopardise such favours merely by engaging in war with another country. Nevertheless, Friedman never fails to mention the devastating effects of globalisation and how the global supply chains can be used to bring terror and suffering to humanity. Terror gangs across the world basically rely on effective supply chains in different parts of the world from which coordination of terror activities takes place. These groups rely on efficient networks which are facilitated by the simplicities created by globalisation and the benefits of modern global systems to successfully manage and cause terror across the world while management and organisation is conducted from a centralized location. In a way, it confirms the very fact that globalisation is a double edged sword. William Duiker seems to oppose the views of Friedman regarding the concept of globalisation.

Software localisation Essay Example | Topics and Well Written Essays - 2000 words

Software localisation - Essay Example (Reg1a) Alchemy Catalyst combines the power and flexibility of regular expressions like ezParse which makes it simple and quick to work with visual development environment in order to develop text parsers for virtually any file type. EzParse also supports the most popular encoding systems such as UTF-8, UTF-16 and Shift-JIS. (Cat1a) Requires personnel management, work organisation, planning, analysis, setup and coordination of resources, deployment of tools and software, tracking, reporting, and most of all flexibility. During the first analysis of the files that are to be localized we try to determine whether a glossary containing new terminology is necessary. At the same time we examine the extent of the project, and, depending on the deadline, we choose the most suitable means and technology for the work. Based on this analysis a list of files is generated, and a glossary; styles and formatting are defined, and procedural rules are established. We maintain full consultation with the customer. (Stage1a) Localization includes several levels of quality checking. ... Q3) a) Project Management Flow: Project Commencement Which activities would be undertaken, which areas would be addressed during this stage of the project, and what would be the output Requires personnel management, work organisation, planning, analysis, setup and coordination of resources, deployment of tools and software, tracking, reporting, and most of all flexibility. During the first analysis of the files that are to be localized we try to determine whether a glossary containing new terminology is necessary. At the same time we examine the extent of the project, and, depending on the deadline, we choose the most suitable means and technology for the work. Based on this analysis a list of files is generated, and a glossary; styles and formatting are defined, and procedural rules are established. We maintain full consultation with the customer. (Stage1a) b) Production Flow: Evaluation Which areas of a product would be covered during evaluation stage and what would be the output at this stage. Evaluation is done when the software is implemented at the client side in order to estimate the degree of accuracy needed from the software according to the business requirements. Production actually covers the translation itself, and document composition. This phase affects the quality of the product the most. Continuous Control: During the production period our customers are encouraged to check the translated text. They can see and verify that everything is being done as they require. Quality Checking: Localization includes several levels of quality checking. Language experts read through the whole text prior to the application of standard controls for translation precision, style, terminology and content. Special

Mtv Research Paper Essay Example for Free

Mtv Research Paper Essay The first song that was played on MTV was called â€Å"Video killed the Radio Star†. It was sung by a group called The Buggles. This was a very popular song all over and it was deemed a good choice for the first song broadcasted. Many people also believed that the meaning of the song was that MTV, the new music video broadcasting station was going to destroy the radio. Some people thought that the song was performed live, but it was just a video. MTV was quite a big hit by the 1990’s. It was viewed in over 50 million American homes. It became a target for all advertisers because of the number of young viewers that watched MTV. The kids would beg their parents to buy the products they saw on the advertisements and it made out to be a good investment for advertisers. The attention and money that the advertisers brought in was good for MTV because they got more offers to get commercial time which means more money for them. Some people that were on MTV when it was in its first few years were Bob Dylan, Bruce Springsteen, Sheryl Crow, Cranberries, and Nirvana. They helped to kind of kick off the show and set it up for successful years to come. There are also some big-named people who probably played music from that MTV which helped to jump start their career. Madonna, Michael Jackson, Prince, Peter Gabriel, U2, and Duran Duran were some of the people that were all a part of MTV at one time. In a way, these people also helped MTV to get a good start too. The more big names that they brought in the more attention they got from viewers. This was good for the singers and MTV. The target audience that MTV chose was teens age 12 to 21. With this age group, they found that they got very good viewing rates. Artists whose songs were played on MTV found that the sales of their song increased. This is what gave advertisers the idea that they could do good business if they had an ad on MTV. With this targeted audience, they also found that their viewing rates continued to rise. Today they still target the same audience and they are still very successful in the way that they draw the audience. There have been a few changes in MTV since the start. They released a new logo after 30 years. It is not much different. It is just a little bit bigger and it is one color. The last was a mix between a few colors. The old one was designed by Frank Olinsky and it was a very big hit, but it was just time for a change. In 1986, the President and CEO, Robert Pittman left. There is no exact explanation why but he did. Over time, they started to show more reality shows than anything else. Some people liked the change to more reality shows but some people like the old school music videos all the time. There were some companies and investors that made it possible for MTV to even start. Warner Communications and American Express were big investors that helped in the starting of the show. Warner Amex was basically the main establisher and owner for about five years after the start. Then, in 1986, Viacom purchased MTV from Warner Amex. Now Viacom is the owner with all rights to MTV. There are other networks that MTV and Viacom own. They own VH1 that was released in 1985 and its purpose was to play adult contemporary. Then, in 1996, MTV2 was released to allow fans to see commercial free music videos. MTV (the original) became available in Manhattan and Los Angeles. Many people called this the second launch of MTV. They also own all Nickelodeon stations, Comedy Central, and CMT. This is not all; it is just a few that you may know. Although MTV has been very popular, it has also had a few controversial shows that some fans did not agree with. â€Å"Beavis and Butthead† was very controversial because some viewers felt that it was pointless and that the language was a bad influence for some of the younger audience that watched it. â€Å"Celebrity Deathmatch† was a part of this list because it made fun of the celebrities and it had bad language and violence. â€Å"16 and Pregnant† was another show that some people did not like because it could encourage some of the younger viewers to engage in sexual intercourse which is the problem with the people on the show. It is meant to deter kids from ending up like that but it only encourages some. â€Å"Jersey Shore† was the last show that people did not agree with. They believe that the people on the show are irresponsible and kids these days may think it’s cool and try to be like them. Over the years, MTV has had an impact on our generation, but also on our parents’ generation. A lot of younger teens’ parents that are around (14) grow up watching MTV. It is not the same now as it was then because of the popularity in different kinds of music over the years and they are now showing more reality shows. MTV also has an effect on its viewers. Most people that have ever seen MTV are probably hooked on it and they like to watch it. Also, the persuasion by friends to tell other friends to watch it because it is ‘cool’; and you aren’t if you don’t watch it. MTV has been very important over its years in various ways. It has brought a whole new way to experience music. Before MTV, you could only hear music over the radio, but when MTV aired, it played music videos, which was a whole new element to music over all. They have also helped lots of artists to grow and become more popular with just a few minutes of air time. This gas truly helped many people become more popular. With music videos, many people became more persuaded into buying the song even though they may not like the song. Even if they really like the video, they would still buy it because of the video and they weren’t paying attention to the song. It is very smart on the part of the broadcasters because they could just draw in an audience with an exciting video and you would think nothing of the song, just the video.

Mainstreaming and Inclusion of Exceptional Children? Essay -- essays p

Mainstreaming and Inclusion of Exceptional Children? In an ever-changing world, the context of education continues to grow. The demand for higher, more diverse education often leaves teachers battling to acquire skills for improved classroom performance. It is crucial to recognize that the need for higher education is implied for all students, including those with special needs. â€Å" The term mainstreaming was first used in the 1970’s and describes classrooms where students with disabilities and students who do not have disabilities are together (Mainstreaming in Classrooms, 2002. p. 1)†. Within special education the question of mainstreaming often arises as a solution for superior learning. Mainstream and inclusion programs have proven beneficial to all students, teachers and communities as a whole. The Individuals with Disabilities Education Act was reformed in 1997 and calls for free and appropriate education for special needs students. The IDEA emphasizes a least restrictive environment, in which children with special needs are educated to the highest of their ability (). For many special needs children the highest level of appropriate education lies within mainstreaming. Participation in mainstream programs depends heavily upon the academic ability and social skills of each individual child. The Individual Education Plan is used to monitor the ability, progress and future goals of each student. â€Å" Not only must the IEP contain a statement of how the child’s disability will affect participation in the general curriculum, but it must explain why any student will not be participating in the general classroom...â€Å" (Moore, Gilbreath, Maiuri, 1998, P.3). There are many levels of special education, including ma... ...sabilities in General Education Classrooms: A Summary of the Research. Retrieved October 30, 2002, from Http://interact.uoregon.edu/wrrc/AKInclusion.html Rush, M., Timmons, D., Holtsman, M., Medlock, L.(2002, April 15). Inclusion...Yours, Mine, Ours. Retrived October 31, 2002, from http://rushservices.com/Inclusion/hompage.htm Mainstreaming in Classrooms.(2002, May). Retrieved October 30, 2002, from http://kidshealth.org/PageManager.jsp dn=KidsHealth&lic=1&ps=307&cat_id=20184&article_set=22988 McNamara, B., McNamara, F.(1995). Mainstreaming. Retrieved November 2, 2002, from http://www.parentsoup.com/edcentral/vocabulary/bsa070.html Should Special Needs Children be â€Å"Mainstreamed† or Sent to Seperate Classes? Retrieved October 31,2002, from http://www.parentsoup.com/offline/special/articles/0,8248,191748_170012,00.html

Airasia Essay

Introduction AirAsia originally was founded by government and on 2 December 2001 was bought byTonyFernandes. AirAsia was established in year 1993. AirAsia has travel around the earthandascend to become the world’s best in year 2001. AirAsia continues to spread out the way for low-cost aviation through the innovation, efficient and passionate approach to businesswith a route a network that extent through over 20 countries. There are some companieswhich link withAirAsia such as AirAsia X, Thai AirAsia, Philippines’ AirAsia Inc., AirAsiaJapan and Indonesia. In addition, for the vision part in AirAsia, AirAsia aims to be the largest low cost airlinein Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. While for the mission of AirAsia, AirAsia wants to be the best airlinecompany to work whereby employees are treated as part of the big family. Besides, AirAsiatry to maintain the lowest cost hence everyone can fly with AirAsia. Highes t quality product,embracing technology to lower the cost and improvement in service levels will be maintained by the AirAsia airline also. Lastly, create a globally recognized ASEAN brand will be the mission part of AirAsia In the values part, AirAsia will implement through the following key strategies which are: Safety Low fare, no frills Lean distribution system Point to point network High aircraft utilization Streamline operation The loyalty programmed of AirAsia will be â€Å"BIG†. BIG was known as the kind global programmed where can earn BIG Points to redeem â€Å"free airline flight†. Members can enjoythe preference booking, special offers and discount as an AirAsia BIG dedication member interm and condition apply. (AirAsia, 2013). a) Name Air Asia Malaysia Branch Alor Star Lot 20, Lapangan Terbang Sultan Abdul Halim 06200 Kepala Batas, Alor Star, Kedah Bintulu Lot GL.14, Public Concourse, Terminal Building Bintulu Airport 97000 Bintulu, Sarawak Kuala Lumpur LCC Terminal, Jalan KLIA S3, Southern Support Zone Kuala Lumpur International Airport 64000 Sepang, Selangor Darul Ehsan Kota Bharu Ground Floor, Lapangan Terbang Sultan Ismail Petra 16100 Pengkalan Chepa, Kota Bharu, Kelantan Darul Naim Kota Kinabalu Ground Floor, Terminal 2, Kota Kinabalu International Airport Old Airport Road, Tanjung Aru 88100 Kota Kinabalu, Sabah Kuching Ground Floor, Kuching International Airport 93756 Kuching, Sarawak Kuala Terengganu Lot No. 15 & 17, Terminal Building , Sultan Mahmud Airport 21300 Kuala Terengganu, Terengganu Labuan Level 1, Labuan Airport Terminal 87008 Wilayah Persekutuan, Labuan Langkawi Langkawi International Airport 07100 Padang Mat Sirat, Langkawi Miri 1st Floor, Miri Airport 98000 Miri, Sarawak Penang Lot 3, Departure Concourse, Penang International Airport 11900 Bayan Lepas, Pulau Pinang Sandakan Lot 1 & 2, 1st Floor, Terminal Building, Sandakan Airport 90719 Sandakan, Sabah Sibu 1st Floor, Main Terminal Building, Sibu Airport 96000 Sibu, Sarawak Tawau FL 4, 1st Floor, Tawau Airport Building, Jalan Apas-Balung 91100 Tawau, Sabah Senai GL 13 Sultan Ismail Airport 81250 Johor Bahru, Johor Contact +603 8775 4000 600 85 8888 (AirAsia X Premium Line) Founder Background TONY FERNANDES Group Chief Executive Officer Tan Sri Dr. Tony Fernandes has a personal credo – â€Å"Believe the unbelievable. Dream the impossible. Never take no for an answer.† He studied at Epsom College, UK, and the London School of Economics and qualified as an Associate Member of the Association of Chartered Certified Accountants in 1991. He became a Fellow Member in 1996. He was admitted as a member of the Institute of Chartered Accountants in England and Wales (ICAEW) in 2008. Tony has been the Group CEO of AirAsia since December 2001. Prior to AirAsia, he was the Financial Controller of Virgin Communications London before joining Warner Music International London in 1989. He was promoted to Managing Director, Warner Music Malaysia in 1992 and to Regional Managing Director, Warner Music South East Asia in 1996. In 1999, he became the Vice President of Warner Music South East Asia. Tony’s many awards include: Honor of the Commander of the Order of the British Empire, conferred by Her Majesty Queen El izabeth II in 2011 for services to promote commercial and educational links between the UK and Malaysia. In 2010, the French government had conferred on him the award of Officer of the Legion d’Honneur, the highest award that can be conferred on a non-French national. He was named as one of the world’s 100 most creative people in business for 2011 by New York-based business magazine Fast Company, and awarded the Inaugural ‘Travel Business Leaders Award’ winner by CNBC. Dato’ Kamarudin Meranun Dato’ Kamarudin is the co-founder of Tune Group. He is also the Deputy Group Chief Executive Director of AirAsia since December 2001. Prior to joining Tune Group and AirAsia, Dato’ Kamarudin worked in Arab-Malaysian Merchant Bank from 1988 to 1993 as a Portfolio Manager, managing both institutional and high net-worth individual clients’ investment funds. In 1994, he was appointed Executive Director of Innosabah Capital Management Sdn Bhd, a subsidiary of Innosabah Securities Sdn Bhd. He subsequently acquired the shares of its joint venture partner of Innosabah Capital Management Sdn Bhd, which was later renamed Intrinsic Capital Management Sdn Bhd. Dato’ Kamarudin received a Diploma in Actuarial Science from University Technology MARA (UiTM) and was named the â€Å"Best Actuarial Student† by the Life Insurance Institute of Malaysia in 1983. He received a B.Sc. degree with Distinction (Magna Cum Laude) majoring in Finance in 1986, and an MBA in 1987 from Central Michigan University. History AirAsia was established in 1994 and began operations on 18 November 1996. It was originally founded by a government-owned conglomerate, DRB-Hicom. On 2 December 2001, the heavily-indebted airline was bought by former Time Warner executive Tony Fernandes’ company Tune Air Sdn Bhd for the token sum of one ringgit (about USD 0.26 at the time) with USD 11 million (MYR 40 million) worth of debts. Fernandes turned the company around, producing a profit in 2002 and launching new routes from its hub in Kuala Lumpur, undercutting former monopoly operator Malaysia Airlines with promotional fares as low as MYR 1 (US$0.27). In 2003, AirAsia opened a second hub at Senai International Airport in Johor Bahru near Singapore and launched its first international flight to Bangkok. AirAsia has since started a Thai subsidiary, added Singapore itself to the destination list, and started flights to Indonesia. Flights to Macau began in June 2004, and flights to mainland China (Xiamen) and the Philip pines (Manila) in April 2005. Flights to Vietnam and Cambodia followed later in 2005 and to Brunei and Myanmar in 2006, the latter by Thai AirAsia. In August 2006, AirAsia took over Malaysia Airlines’s Rural Air Service routes in Sabah and Sarawak, operating under the FlyAsianXpress brand. The routes were subsequently returned to MASwings a year later, citing commercial reasons. At the end of 2006, Fernandes unveiled a  five-year plan to further enhance AirAsia’s presence in Asia. Under the plan, AirAsia proposed strengthening and enhancing its route network by connecting all of its the existing destinations throughout the region and expanding further into Vietnam, Indonesia, Southern China (Kunming, Xiamen, Shenzhen) and India. Through its sister companies, Thai AirAsia and Indonesia AirAsia, the plan called for a focus on developing its hub in Bangkok and Jakarta. With increased frequency and the addition of new routes, AirAsia increased passenger volume to 13.9 million in its 2007 fiscal year. On 27 September 2008, the company announced 106 new routes to be added to its then-current list of 60. The number of old routes discontinued has not been publicly disclosed. In August 2011, AirAsia agreed to form an alliance with Malaysia Airlines by means of a share swap. The alliance was struck down by the Malaysian government, in effect voiding the agree ment of both airlines. By early 2013, AirAsia saw a steep increase in its profitability. The year-over-year comparison had shown a 168% increase in profits versus the same period in 2012. For the quarter ending 31 December 2012, the airline’s net profit stood at 350.65 million ringgit (US$114.08 million). Despite a 1% rise in the average fuel price, the airline recorded profits of 1.88 billion ringgit for its full 2012 fiscal year. In February 2013, AirAsia submitted an application to the Indian Foreign Investment Promotion Board, through its investment arm, AirAsia Investment Limited, to seek approval for commencing its operations in India. AirAsia asked to take a 49% stake in the Indian sister airline, which was the maximum allowed by the Indian government at that time. Initially, AirAsia committed to invest up to US$50 million in the new airline. Operations would begin in Chennai, expanding its network throughout South India, where AirAsia already operates flights Growth 1946: Air Asia as an airline of cargo transportation in Mainland China for the China National Relief and Rehabilitation Administration which was commonly known as CNRRA. 1946~1954: the company was reorganized into â€Å"Civil Air Transport† and â€Å"Air Asia Company Limited which were both subsidiaries of Air America. 1955: Air Asia established in Taiwan and was the first MRO in Asia to obtain FAA License. 1987: Air Asia’s shares of  stock transferred by Mr. Bill Monkman, a major stockholder of Precision Air motive – a U.S. corporation specializing in various engines and components work in the aviation industry. 1994: Taiwan Aerospace Corporation (TAC) acquired Air Asia and made it a subsidiary. Air Asia has been accumulating ample maintenance experiences and achieved the great honor from many customers globally for its outstanding maintenance performance. 1996: Air Asia established the Vertical Flight Center which was the only one helicopter maintenance faci lity in Asia that obtained the authorization from Bell Helicopter. Air Asia also celebrated the 50th Anniversary of its founding. 1998: Air Asia went public on the IPO (initial public offering) list. 2000: Air Asia carried out various expansion plans, upgraded facilities and established additional capabilities. Air Asia was also the first Taiwan aviation company to acquire the ISO 9001 International Quality Standard Organization Certifications.Air Asia proactively engaged in the MRO projects of Boeing B737 commercial aircraft. 2001: Air Asia constructed the New Wide Body Aircraft Maintenance Hangar. 2002: Air Asia acquired several OEM’s Authorized Distributor Certifications including Boeing, Bell, Hawker Beechcraft, Rolls-Royce, MD Helicopters, Honeywell, BF Goodrich, Sikorsky, Allison and Raytheon. 2007: Air Asia obtained the repair station certification from Japan Civil Aviation Bureau (JCAB). Air Asia signed the long-term agreement with Japan Airlines to provide heavy maintenance services for MD-80 Fleet. 2009: Air Asia obtained the repair station certification from Civil Aviation Administration of China (CAAC). 2010: Air Asia signed the long-term heavy maintenance contract with Japan Transocean Air Co., Ltd. (JTA). 2012: Air Asia signed a 6-year fleet heavy maintenance contract & line operation service contract with T’way Airlines. Air Asia signed the long-term agreement with Avanti Aviation Corporation to provide maintenance services for CESSNA 208B Fleet. b)Objective Firstly, to provide full-fledged training and development to AirAsia pilots, aircraft engineers, cabin crew and guest services staff. Secondly, to develop the academy as aviation training ground towards fulfilling AirAsia’s aspiration in becoming a regional aviation training hub. Lastly, to serves as a platform to keep AirAsia All Stars on track with the latest industry  developments and to incorporate best practices into their operations. Aim To be the world’s best low cost airline in the world on a consistent basis. Vision To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares Mission To be the best company to work for whereby employees are treated as part of a big family Create a globally recognized ASEAN brand To attain the lowest cost so that everyone can fly with AirAsia Maintain the highest quality product, embracing technology to reduce cost and enhance service levels Values Safety: Adopting a zero tolerance to unsafe practices and strives for zero accidents through proper training, work practices, risk management and adherence to safety regulations at all times. Valuing our People: Committing to our people’s development and well-being and treating them with respect, dignity and fairness. Customer Focused: We care and treat everyone in the same manner that we want to be treated Integrity: Practicing highest standards of ethical behaviour and demonstrate honesty in all our lines of work in order to command trust and mutual respect. Excellence in Performance: Setting goals beyond the best and reinforcing high quality performance standards and achieving excellence through implementing best practices. c) Organizational Structure d) Past/present projects i) Past projects that are being done by AirAsia group under AirAsiaRedTix, their entertainment based subsidiary. Most of the projects held are concerts and festivals that focus on attracting youth, especially their staff who are known as AirAsiaAllstars. These are some of the events/projects held by AirAsia Entertainment: Future Music Festival Asia AirAsiaBloggers’ Community Annual Party AirAsia Annual Party ii) The owner of AirAsia, Tony Fernandes also took part in 2 high profile projects that involved his AirAsia brand such as the F1 Lotus (now known as Caterham) team and the football team, Queens Park Rangers. AirAsia are well known as the main sponsor for each team. Tony Fernandes’s aim is to reach out to different set of group other than travelling junkies and frequent fliers. The Formula One project Queens Park Rangers Past awards/achievements Year 2013 ï‚ · World’s Leading Low Cost Airline by World Travel Awards 2013 ï‚ · World’s Best Low Cost Airline by Skytrax Year 2012 ï‚ · World’s Best Low Cost Airline by Skytrax ï‚ · 2012 ATW Value Airline of the Year Year 2011 ï‚ · Best Asian Low-Cost Carrier By TTG Travel Awards 2011 ï‚ · World’s Best Low Cost Airline ï‚ · Best Low Cost Airline – Asia by Skytrax ï‚ · Best Company for Investor Relations – Mid Cap ï‚ · Best Investor Relations Website – Mid Cap by Malaysian Investor Relations Association’s (MIRA) ï‚ · Asia’s Best Low Cost Cargo Carrier Award by Aviation Awards Asia 2011 ï‚ · Fastest Growing Foreign Airline for Cargo by Guangzhou Baiyun International Airport ï‚ · 2010 Asiamoney’s Best Managed Company Award Year 2010 ï‚ ·Masterclass Global CEO of the Year awarded to YBhg. Dato’ Tony Fernandes ï‚ · World’s Best Low Cost Airline by Skytrax ï‚ ·AirAsia voted the Air Cargo Industry Newcomer Award at the ACW World Air Cargo Awards 2010 by Air Cargo Week Year 2009 ï‚ · Airline Of The Year by Centre for Asia Pacific Aviation (CAPA) ï‚ · Tony received the 2009 Frost & Sullivan Excellence in Leadership Award by Frost & Sullivan ï‚ · Best Asian Low-Cost Carrier by TTG Travel Awards 2009 ï‚ · World’s Best Low Cost Airline by Skytrax Year 2008 ï‚ · The Laureate Award for Best Commercial Airport Transport from Aviation Week ï‚ · Tony awarded the Malaysia Brand Icon Award from Deputy Prime Minister YAB Dato’ Seri NajibTunRazak at the Global Brand Forum Malaysia ï‚ ·AirAsia – Malaysia’s 30 Most Valuable Brands 2008 By Malaysia’s Most Valuable Brands (MMVB) ï‚ · PIKOM ICT Organisation Excellence Award 2008 By Association of the computer and multimedia industry (PIKOM) ï‚ ·AirAsia X – Best New Airline Of The Year By Centre for Asia Pacific Aviation (CAPA) ï‚ · Best Asian Low-Cost Carrier by TTG Travel Awards 2008 ï‚ · Top CEO brand & 3rd Best Corporate Brand in Malaysia by Pulse Group Survey ï‚ · World’s Best New Airline (AirAsia X) by Budgie World Low Cost Airline Awards 2008 ï‚ · Friends Of Thailand Award 2008 by Tourism Authority of Thailand ï‚ · Asia Pacific’s Top 1000 Brands 2008 Survey (AirAsia- Top 5 Airline) by Taylor Nelson Sofres ï‚ · Asia’s Best Budget Airline under Best In Travel Poll 2008 by SmartTravelAsia.com ï‚ ·AirAsia wins Airline Strategy Award in the Finance Category by Airline Business ï‚ ·AirAsia recognized as one of the 50 Most Innovative Companies In The World by FastCompany.com ï‚ · Airline Market Penetration Leadership of the Year by Frost & Sullivan ï‚ · Rising Leaders – The Next 10 Years by Singapore Institute of International Affairs (SIIA) in collaboration with AXN Asia ï‚ · Commendations of Prestige Award for outstanding contribution in Macau by Macau Special Administrative Region Year 2007 ï‚ · Airline Of The Year 2007 by Centre for Asia Pacific Aviation (CAPA) ï‚ · Asia’s Best Budget Airline under Best In Travel Poll 2007 by SmartTravelAsia.com ï‚ · Airline Human Capital Development Strategy Award by Frost & Sullivan ï‚ · Asia’s Best Emerging Companies with regards to Corporate Governance by The Asset ï‚ · Best Low Cost Airline in Asia by Skytrax ï‚ · The Brand Laureate 2006-07 for brand excellence in the Airlines-Low Cost Carrier Category Year 2006 ï‚ · Malaysia’s Ernst & Young Entrepreneur of the Year 2006 awarded to YBhg. Dato’ Tony Fernandes ï‚ · Low Cost Airline of the Year in KLIA Awards 2006 by Malaysia Airports Holdings Berhad ï‚ · Merit Award for CAPA Airline of the Year 2006 by Centre for Asia Pacific Aviation (CAPA) ï‚ · Asia’s Best Budget Airline under Best In Travel 2006 by SmartTravelAsia.com ï‚ · Best Managed Company, Best Corporate Governance, Best Investor Relations, and Most Committed to Strong Dividend Policy under The Annual Investor Poll by FinanceAsia.com Year 2005 ï‚ · The CAPA Aviation Executive of the Year 2005 awarded to YBhg. Dato’ Tony Fernandes ï‚ · Regional/ Low Cost Leadership Award in Airline Business Startegy Awards 2005 by Airline Business – awarded to YBhg. Dato’ Tony Fernandes ï‚ · Airline Market Leadership Award by Air Transport World (ATW) ï‚ · Transport Company of Excellence Award by Ports World Sdn. Bhd ï‚ · Asia’s Top 200 â€Å"Best Under A Billion† Companies by Forbes Asia ï‚ · RHB AirAsia Credit Card by Superbrands ï‚ · Best Chip Program for MasterCard Marketing Leadership Award 2005 by MasterCard Year 2004 ï‚ · Asia Pacific Low Cost Airline of the Year 2004 by Centre for Asia Pacific Aviation (CAPA) ï‚ · Asia Pacific Aviation Executive of the Year 2004 awarded to Tony Fernandes, Group CEO by Centre for Asia Pacific Aviation (CAPA) ï‚ · Asia Pacific Low Cost Advertising Award for Best Asia Pacific / Middle East Low Cost Airline Print Advertisement 2004 by Centre for Asia Pacific Aviation (CAPA) ï‚ · Asia’s Best Managed Company in the Airlines and Aviation Sector by Euromoney ï‚ · Best Newly Listed Company (3rd place) by Euromoney ï‚ · Triple A Regional Award for Best Airline IPO for 2004 by The Asset Magazine ï‚ · Best IPO of the Year by The Edge Singapore ï‚ · 25 Stars of Asia honoree listing (Tony Fernandes) by Business Week ï‚ · Best Uniform’ for Miss Airlines International Contest 2004 5th China Air Show, Zhuhai ï‚ · Market Leadership Award, 2005 Airline Achievement Awards by Air Transport World Magazine Year 2003 ï‚ · Developing Airline of the Year 2003 by Airfinance Journal ï‚ · CEO of the Year (Tony Fernandes) by Business Times and American Express ï‚ · CIO Top 100 Honoree for excellence in strategic IT deployment ï‚ · Obtained Malaysian Superbrands status by Superbrands International e) SWOT Analysis for AirAsia Strengths, Weaknesses, Opportunities and Threats Analysis for AirAsia Strengths Air Asia has a very strong management team with strong links with governments and airline industry leaders. This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example, Shin Corp (formerly owned by the family of former Thai Prime Minister – Thaksin Shinawatra) holds a 50% stake in Thai AirAsia. This has helped AirAsia to open up and capture a sizeable market in Thailand. With their strong working relationship with Airbus, they managed to get big discount for aircraft purchase which is also more fuel efficient compared to Boeing 737 planes which is being used by many other airlines The management team is also very good in strategy formulation and execution. The strategy that they have formulated at the beginnings was a clever blend of proven strategies by other low cost airlines is US and Europe. They are Ryanair’s operational strategy (no frills, landing in seconda ry airport), Southwest’s people strategy (employee comes first) and Easyjet’s branding strategy (linking with other service providers like hotels, car rental). AirAsia’s brand name is well established in Asia Pacific. Besides the normal print media advertising & promotions, AirAsia’s top management also capitalized on promotions through news by being very â€Å"media friendly† and freely sharing the latest information on Air Asia as well as the airline industry. Their partnership with other service providers such as hotels and hostels, car rental firms, hospitals (medical tourism), Citibank (AirAsia Citibank card) has created a very unique image among travelers. Alliance with Galileo GDS (Global Distribution System) that enables travel agents from around the  world to check flight details and make bookings have also contributed to their string brand name. Air Asia’s local presence in few countries such as Indonesia (Indonesia AirAsia) and Thailand (Thai AirAsia) have successfully â€Å"elevated† the brand to become a regional brand beyond just Malaysia. The links with Manchester United (one of the world’s most famous football teams) and AT&T Williams Formula On e team have further boosted their image to a greater extend beyond just the this region AirAsia is the low cost leader in Asia. With the help of AirAsia Academy, AirAsia has successfully created a â€Å"low-cost airline mentality† among their workforce. The workforce is very flexible and high committed and very critical in making AirAsia the lowest cost airline in Asia. The excellent utilization of IT have directly contributed to their promotional activities (email alerts and desktop widget which was jointly developed with Microsoft for new promotions), brand building exercise (with over 3 million hits per month and on the most widely surfed booking engines in the world) as well keep the cost low by enabling direct purchase of tickets by consumer thus saving on airline agent fees Weaknesses Air Asia does not have its own maintenance, repair and overhaul (MRO) facility. It may be a good strategy when they first started with only Malaysia as the hub and few planes to maintain. But now, with few hubs (Malaysia, Thailand and Indonesia) and over 100 planes currently owned and about another 100 planes to be received in the next few years, AirAsia have to ensure proper and continuous maintenance of the planes which will also help to keep the overall costs low. It is a competitive disadvantage not to have its own MRO facility AirAsia receives a lot complaints from customers on their service. Examples of complaints are around flight delays, being charged for a lot of things and not able to change flight or get a refund if customers could not make it. Good customer service and management is critical especially when competition is getting intense. Opportunities There are 2 major events that are taking place now or going to take place in less than 6 months from now. First, is the ever increasing oil price. Second, is the â€Å"ASEAN Open Skies† agreement that has been reached. The  increasing oil price at the first glance may appear like a threat for AirAsia. But being a low cost leader, AirAsia an upper hand because its cost will be still the lowest among all the regional airlines. Thus, AirAsia has a great opportunity to capture some of the existing customers of full service and other low cost airline’s customers. However, there will be also some reduction in overall travel especially by casual or budget travellers. The â€Å"ASEAN Open Skies† allows unlimited flights among ASEAN’s regional air carriers beginning December 2008. This will definitely increase the competition among the regional airlines. However, with the â€Å"first mover† advantage as well as its strengths in management, strategy formulation, strategy execution, strong brand and â€Å"low-cost† culture among its workforce, this agreement can be seen as more of an opportunity. There is also some opportunity to partner with other low cost airlines as Virgin to tap into their existing strengths or competitive advantages such as brand name, landing rights and landing slots (time to land). The population of Asian middle class will be reaching almost 700 million by 2010. This creates a larger market and a huge opportunity for all low cost airlines in this region including AirAsia. Threats Certain rates like airport departure, security charges and landing charges are beyond the control of airline operators and this is a threat to all airlines especially low cost airlines which tries to keep their cost as low as possible. For example, Changi airport in Singapore charges SGD21 for every person who departs from Singapore. AirAsia’s profit margin is about 30% and this has already attracted many competitors. Most of the full service airlines have or planning to create a low cost subsidiary to compete directly with AirAsia. For example, Singapore Airlines has created a low cost carrier Tiger Airways. f) Conclusion AirAsia will be the best airline company as they provide the cheapest price for tickets and granting everyone the affordability to fly around the world. As travelling via aircraft are becoming the norm these days, especially  during vacation time, the low cost airline are always the target for travellers and thus, aiming to be the best among the rest will prove profitable in the future. To make the company better, AirAsiawas recommended via surveys to provide more choices of foods and drinks in order to reach thesatisfaction of passengers. In addition, AirAsia can certainly benefit fromthe increment of luggage allowance to 20 Kg to the passengers, if the upgrade do took place.Furthermore, a good leadership style can affect the entire company in a good way andmotivate employees to be more creative and innovate. With the motivation and innovation, consumers believe that AirAsia can be untouchable in the low cost airline scene and strive towards becoming the world best airline company . Tony Fernandes innovative and out of the box thinking led him into creating the current best low cost airline in the world. This shows the quality he possesses and the vision he owned. Dethroning AirAsia as the world’s best low cost carrier would be a monumental task for others because of its credibility alone. I hope AirAsia will remain the best in the future and will not be too complacent with their feat. As a last note, hopefully incidents such as the recent MH370 that occurred to MAS can be avoided, especially to a Malaysia-owned airline. Reference Website 1) http://www.slideshare.net/SM3027/air-asia-presentation 2) http://airlines-malaysia.com/tag/history-of-airasia/ 3) https://www.airasiamegastore.com/smart-travel-tips/the-story-of-airasia-aircrafts 4) https://www.inkling.com/read/contemporary-strategy-analysis-grant-7th/case-9/the-history-of-airasia