An Analysis of Young Goodman Brown and The Lottery Essay Example

An Analysis of Young Goodman Brown and The Lottery Essay Example An Analysis of Young Goodman Brown and The Lottery Paper An Analysis of Young Goodman Brown and The Lottery Paper Essay Topic: Everything I Never Told You The Lottery and Other Stories Young Goodman Brown and Other Hawthorne Short Stories An Analysis and Comparing of Nathaniel Hawthornes Young Goodman Brown and Shirley Jacksons The Lottery There was a time when majority of Americans were preoccupied with religion. Well, it can also be argued that even in the 21st century most Americans are still into religion but nothing compares to the sincere devotion and strict adherence to religious precepts by those who lived a century ago. They were sometimes called Puritans or Quakers or simply devout Christians. And the atmosphere of religious zeal influenced every fabric of society and as a result literary figures in that era and even those who rose to prominence in the early part of the 20th century could not help but write about God, his saints, and the consequences of righteousness or sin. As far as literature is concerned everything turn out for the good for in the same age classical works flowed from the pens of great writers such as Nathaniel Hawthorne and Shirley Jackson. Two of their respective works will be analyzed in this study. This paper will take a closer look at Nathaniel Hawthornes Young Goodman Brown and try to understand it using basic rules of characterization. The proponent of this paper will also try to figure out what Hawthorne was trying to say to his generation and the implications of such insights in todays world. Moreover, another classical work will be examined, The Lottery by Shirley Jackson as it is also one of great works out there with religious undertones and yet complicated enough to challenge even the most wary of readers. Characterization It is a fact that it is much easier to describe what happened to the characters in the story rather than to describe the characters as in doing a characterization. Arp, Johnson and Perrine were able to put it succinctly when they made the following remarks: Analyzing characterization is more difficult than describing plot, for human character is infinitely complex, variable, and ambiguous. Anyone can summarize what a person in a story has done, but a writer needs considerable skill and insight into human beings to describe convincingly who a person is. Even the most complicated plot in a detective story puts far less strain on our understanding than does human nature (2006). To aid in the understanding of the characters in the two short stories, British novelist E. M. Forster pointed out that there are two types of characters: 1) flat and 2) round ( see Arp, Johnson and Perrine, 2006). Flat characters were never developed by the author for a reason and one reason is to allow the reader to focus on the protagonist of the story. Round characters on the other hand are described more in detail and the author allowed more space to describe the development of this particular character because in most cases they are the main characters. It is interesting to note that while a typical story requires the presence of both flat and round characters there are others that can still be as effective even if the story is populated with only â€Å"flat† characters. This is the case with Jacksons The Lottery according to Arp, Johnson and Perrine (2006). And indeed it is interesting as to how Jackson was able to get away with, presenting the reader with only two dimensional characters lacking depth and juicier details that would have satisfied the curiosity of the reading public. But Jackson was not deterred and it added to the power of the narrative about a small town agog about a game of chance with lethal consequences. The Lottery Now, there may be some who will disagree with the idea that Shirley Jacksons masterpiece has religious undertones. Well, that is understandable because there is no mention of any deity in the story. In fact the only major landmark that the author pointed out was the post office and the bank in the middle of the town, suggesting that it is a typical small town during that time. On the other hand it is very clear that Shirley Jackson was trying to economize in her use of words and she omitted the obvious knowing fully well that the audience are well aware that America during this period are very used to another major landmark aside from the two already mentioned. The fact that Jackson did not mention the Church building speaks loudly about her assumptions – the audience already knew the people in the narrative were religious, if not deeply religious. But there is also another reason why one can deduce religious undercurrents and it is the usage of stoning a person to death – or simply stoning her to cause extreme amounts of pain as no one knows if the character died or not – as a ritual to satisfy a religious command. Again, others may counter that Hutchinson was stoned not because it was a religious edict but simply because the people were irritated by her complaints. But there are other evidences that will point to the contrary first of all the stones were already prepared beforehand. The instrument of death was conveniently located where the people can have access to it – piled near the square. Secondly, the word lottery has nothing to do with its modern connotations of grand prizes and multi-millionaire winners. No, on the contrary it was a mechanism to single out a person from a group. And one is reminded of Biblical story where Achan a soldier in the Israelite army refuses to confess his sins, a â€Å"drawing of lots† had to be done to figure out who among the multitudes was guilty of a despicable sin. In the Biblical narrative the offending party had to be narrowed down by first finding out what clan and then what family and finally the lot fell to Achan. Now, there is just so much similarity. In Jacksons tale it was narrowed down to the Hutchinson family and then finally it was narrowed down to the mother, Tessie Hutchinson. And that explains the reason for concluding that religion is the basis for stoning the woman in the story. The attempt to get a good grasp of the story can sometimes become frustrating. And there is only one simple explanation, there is a scarcity of information or seen from another angle there is too much information but not enough to make any connections. For instance there is the Dunbar family which was placed in the narrative for a purpose but it is not obvious to the reader as to the exact reason why Jackson included them in the narrative. But the simpler explanation is really the dearth of information that gives plenty of room for speculation and the possibility of getting lost in ones thoughts as he or she tries to piece it all together. Very little is known about the characters in fact it is very hard to determine which one is the main character. Others would conclude that the heroine was Tessie Hutchinson because it can be argued that she was murdered unjustly as a result of a game of chance. But prior to the stoning there was nothing written to help the readers achieve a deeper understanding of Mrs. Hutchinsons character. When things began to make sense, the story was ended abruptly. Now, others praise the economy of words and infer that it must have been designed that way to create a modern day parable but even going this route does not satisfy because a basic study of parables does not leave a person wanting for more. In fact Biblical parables although much shorter than Jacksons tale does not leave the audience guessing as to what was the moral of the story. In the popular Sunday school parable of a The Foolish Builder – a man who decided to build on sand was rewarded with calamity as the shifting foundation could not hold up the recently completed structure. At the end of the story, those who are eager to listen were admonished to build on the rock which is more stable and much stronger than sand – and no one can miss that lesson. But in the lottery story what was the point of all that? Some critics find common ground in saying that the moral of the story is to resist the evil of herd mentality where the power of the mob rules over reason and also the stupidity of not questioning traditions. Beach et al. explains this phenomenon, â€Å"The townspeople blindly adhere to community traditions regardless of their destructiveness; when some townspeople begin to question this practice, noting that a nearby town discontinued the lottery, an older man comments, Weve always had a lottery, reflecting blind adherence to status quo community norms† (2006). This is an acceptable argument but there are still some unanswered questions, such as whether the stoning was part of the tradition or was it merely a violent reaction to Mrs. Hutchinsons protest? Young Goodman Brown Although Nathaniel Hawthornes work is arguably a byproduct of genius it can be said that this one is easier to understand than Jacksons short story. In Young Goodman Brown the reader is taken to familiar territory. There is one round character and a host of flat characters whose interactions blends well to create a fictional world able to instruct the reader about the danger of falling away from their faith. Unlike the previous work of fiction there is a wealth of background information that can be used to fully understand Hawthornes work. For instance Michael McCabe research allowed a glimpse into old world America where Puritans were a great influencer of society and McCabe wrote, â€Å"Puritan doctrine taught that all men are totally depraved and require constant self-examination to see that they are sinners and unworthy of Gods grace. Because man had broken the covenant of works when Adam had eaten from the tree God offered a new covenant to Abrahams people which held that election to Heaven was merely a possibility† (1998). This piece of information illuminates, it gives the reason as to why the story was told that way. Goodman Brown was vexed with an almost schizophrenic existence always suspicious and imagining that everyone around him is not one hundred percent sincere with their motives and this is because he is merely reflecting the anguish he is feeling inside as a result of the legalistic pressure coming from the Puritan society. Conclusion Two works of fiction can be compared and contrasted by simply studying the characters. In Jackson’s masterpiece all the characters are flat characters and she did not allow one to develop more fully than the others. It was already late into the story when the reader realized the importance of Mrs. Hutchinson and by that time the story was ended abruptly. This technique added to the popularity of the story as more and more people find it a challenge to interpret it correctly. On the other hand Hawthorne’s Young Goodman Brown is very much interesting in two ways. The first one is due to its ability to bring the audience into a place where he can get a glimpse of what America was like a few centuries ago; the impact of religion constructive and destructive – able to build and at the same time destroy if paranoia and legalism are allowed to roam free. Secondly, Hawthorne was able to demonstrate his genius by manipulating rules about characterization. It has been said that flat characters need no further description because the reader had enough stock knowledge about this type of character. For instance the Sheriff is tough and yet fair, a symbol of law and order. But in the story of Goodman Brown the flat characters did not stay true to the assigned roles. The minister did not stay pure but became the leader of the witch coven and that the pure young ladies in Church where actually guilty of abortion.

Self-Editing How to Self-Edit a Book With Specific Strategies for Success

Self-Editing How to Self-Edit a Book With Specific Strategies for Success Self-Editing: How to Self-Edit a Book With Specific Strategies for Success So you’ve finished your book†¦ now what? Self-editing is what. Now its time to learn how to self-edit it- and properly.Finishing the first draft of a book is a tremendous accomplishment that’s certainly worth celebrating. But it doesn’t get any easier from here.The next step is one of the most tedious and important aspects of publishing a book- self-editing.Sure, almost all self-published authors will hire an editor in some capacity. Before that step, you do have to edit the book yourself and only yourself (unless you use Scrivener footnotes editor or other editing tools, that is).Heres our guide to self-editing your novel: Understand the need for self-editingDifference between revising and editingHow to develop a self-editing planStart the self-edit processDifferent types of verbal read-throughsDiscover your self-editing styleEdit one chapter at a timeStart self-editing TODAYAt the very least, every author will receive feedback from multiple readers before the launch date, but self-editing is key because eliminating obvious errors and minimizing mistakes in the manuscript will give hired editors and beta readers a greater opportunity to provide corrections on the things you missed.NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program. Learn more about it hereWhy do we need to self-edit our books?After completing a rough draft, it’s very tempting to immediately hire an editor and hand over your manuscript. But no writer can state their rough draft is the very best of their work.And after all, the better the draft you submit to an editor, the better final product.An editor will surely help improve a manuscript, but before placing that rough draft in an editor’s hands, each writer should be able to answer yes to the question:â€Å"Did I make this manuscript as strong and as good as I could have?†There’s no way the answe r to that question is yes after only writing the rough draft. Take pride in your work and make sure it’s your best before someone else reads it.Before beginning the self-editing phase, there are three important things to keep in mind:The Difference between editing and revisingSelf-editing requires patience because it takes timeDevise an editor plan for after the self-editing phase prior to startingThe Difference Between Editing and RevisingEditing and Revising sound very similar, but knowing the subtle differences can make self-editing a lot easier.Throughout my career, I’ve engaged in a lot of different writing styles. Depending on the outlet and audience, writing style may differ, but one constant is all writing needs edited and revised in some capacity.Of course, one of the most essential parts of the self-editing phase is knowing the difference between editing and revising. I’ll lay out the subtle difference and explain how to achieve both in order to turn y our rough draft into a sparkling text for your editor.Editing and Revising definitions according to the Merriam-Webster DictionaryEditing to prepare for publication or public presentation; to alter, adapt, or refine especially to bring about conformity to a standard or to suit a particular purpose.Revising to look over again in order to correct or improve; to make a new, amended, improved, or up-to-date version of On the surface, they sound exactly the same. To be fair, editing and revising are similar, but not exactly the same thing.In a basic nutshell, editing is fixing basic errors like capitalization, punctuation and spelling. Revising is the act of improving specific writing such as sentence structure, chapter structure and word choice.A good self-edit will include both edits and revisions to a manuscript.Develop Your Self-Edit PlanBefore getting started with self-editing, though, keep in mind that Self-Publishing School advises not to wait, but to reach out and/or hire an ed itor after you finish your manuscript. Performing that task upon completing the rough draft will allow the author to hand over their manuscript right after finishing the self-editing phase. Editors are often booked two weeks in advance. Waiting to reach out to editors until after the self-edit could mean there’s no movement on your book for at least a couple weeks.Now you’re ready to begin.How to Start Self-EditingThe self-editing phase will include re-reading your book at least three times. Self-Publishing School calls them verbal read-throughs. With each one, you will be looking to address different aspects of your writing.In the self-edit of my own first book, I devised three different types of read-throughs.The three different types of verbal read-throughs in self-editing:Reading for structureReading for readabilityReading for grammar and word choiceEach read-through during self-editing should be done out loud.Verbal Read-Throughs for Self-EditingSelf-Publishing Sc hool teaches to read your manuscript out loud to yourself. I couldn’t agree more. It may seem a little silly, but it’s much easier to find errors while reading the entire book out loud than silently.Find a quiet spot alone so you can read out loud.Following my three different types of read-throughs and reading them out loud will enable you to make your book as good as you can.#1 Read for StructureRemember that great mind map and book outline you constructed before even beginning to write the rough draft? It’s time to break those back out.As you begin to re-read your manuscript chapter-by-chapter, follow along with your outline as well. This will allow you to make sure every detail is in the right place and nothing is missing.This is how you can structure your self-edits for chapters:Those chapters on your outline and in your book should all have a clear and concise topic. In some ways, one could think of the individual chapters as their own little books. Each o ne connects to the others, but they can also stand alone.Double checking chapter structure is the first real key to self-editing. One personal example of how revising chapter structure helped my book:In my own rough draft, the first chapter of my book, His World Never Dies: The Evolution of James Bond, explored the popularity of the Bond film series and how the series’ portrayal of masculinity has changed over the years.When I devised my outline, it seemed natural that these two topics were tied together since Bond’s masculinity is why so many men and women have enjoyed the series over the last six decades.But I had two problems: the chapter was more than 4,500 words while the other nine chapters in my book were all around 3,000. Even worse, the first chapter bounced between these two ideas that I thought were connected- Bond’s popularity and masculinity.Upon my read-through, the chapter felt clunky and long. If readers shared the same sentiment, they might not continue to read the rest of the book.In self-editing, make sure each chapter has one clear and concise topic.Revisions were needed. It took a lot of work, but I divided the first chapter into two one that focused on the series’ popularity and the other on Bond’s masculinity. After I made this decision, I read through the entire chapter again, picking out which paragraphs applied to which specific topic.Following that step, the two new chapters were too short, which meant both needed more words. I had more writing to do.But by dividing the chapter, rearranging the paragraphs and adding more details, I had made some very strong revisions.I now possessed two chapters that started my book on the right track with each chapter standing alone and focused on one topic.This is how to go through self-editing for sentence structure transitions:Double checking sentence structure is the second important part of step one in self-editing.How each book idea flows to the next is th e second aspect to consider during the â€Å"structure† read-through. The use of transition words and phrases- next, then, furthermore, on the other hand, etc.- can be very helpful to achieve this.But the same concepts to ensuring chapter structure should be applied to sentence structure. Make sure to complete your entire thought on one subject before jumping to the next whether from chapter to chapter or inside a chapter.Proper transitions and book flow will allow readers to keep going naturally. It could prevent them from ever putting it down!#2 Read for ReadabilityIt’s very likely that you know your book topic better than anyone who reads your book. That’s especially true if you are writing a memoir, but that will likely also be the case with a self-help book or non-fiction commentary on something such as the James Bond film series.After double checking the structure of your book, the second read-through should ensure every chapter, every paragraph, every se ntence and even every word makes sense.Ask yourself these questions when editing for vague details or over-explained thoughts:Did I gloss over any details that a beginner to my topic might not know?Did I forget a vital detail to a personal story in my memoir?Does it feel like I’m bogging down my reader with unnecessary details not important to my overall point?Keep these questions in mind during the second read-through of the self-editing stage.In the second read-through, place yourself in the mind of your reader.For my book, I needed to ensure every scene of a Bond film I explain was properly detailed to my audience. I have seen the Bond movies dozens of times, but not every reader will have, so it was important to make sure even readers who haven’t seen the films can understand what’s going on in a particular scene.Heres how to self-edit awkward phrasing:In this step, authors should also be able to find awkward phrasing. This is the biggest reason why we advis e reading your manuscript out loud. Sentences that don’t make sense or that need to be reworded will stick out when spoken in voice rather than read silently.#3 Read for Grammar and Word ChoiceAs you may have guessed, the first two read-through steps are making revisions to your manuscript. In this last step, authors will be performing both edits and revisions.Once you’ve nailed down your book’s structure and readability, you’re now ready to double check grammar, spelling, capitalization and punctuation.It’s important to leave grammar until the last step of the self-editing phase. Otherwise, you will need to repeat this step after revisions are complete.Double checking word choice was vitally important in my own self-editing. I tend to repeat the same words without even realizing. In my first rough draft, I had the same transition word used multiple times on the same page or the same verb or adjective deployed on numerous occasions in the same cha pter. Get out a thesaurus and utilize different words where applicable- just be sure these words actually make sense (as we all know thesauruses cant always be trusted). This doesn’t mean change every noun to a fancier word in attempt to sound smart. Nobody likes a smart ass. But avoiding repeated words while expanding your vocabulary in a colloquial way is the last step in self-editing.Other tips for self-edit read-throughs:Find a style that worksTry re-reading only a chapter at a time the whole book togetherAgain, read the manuscript out loudThat’s the end of the actually steps needed to complete the self-editing phase, but there’s more to it than just simply reading through the manuscript and making alterations.Find a Self-Edit Style That Works for YOUAre you more of a paper and pen person or do you love using track changes on writing software like Microsoft Word or Google Docs? There is no right or wrong, but finding your best preference and consistently re peating it through each read-through is essentially. Personally, I loved the good, old-fashioned pen and paper for my self-editing. I find it easier to read out loud from a paper than a screen. It also allowed me to easily keep track of all my edits and revisions with a pen.You can do the same, though, with track changes like in the example below.Printing out your manuscript and/or working with track changes is essential to the self-editing phase.After each read-through, make the changes in your official manuscript, so they are present for the next read-through. Then repeat the process.For all the read-throughs, I would print out a new copy of my book.NOTE: To save paper, reprint on the back of the previous manuscript.Self-Edit One Chapter at a TimeMost self-published authors have other jobs. If not, they still likely have very busy lives because everyone does. That probably makes performing an entire read-through for the whole book in one sitting very unlikely.However, there are ad vantages to self-editing the whole book in one read-through during a single day.Pros to read-throughs in one sitting:Easier to receive entire pictureRepeated phrases and words can be more apparentReading it as the fans wouldReading the entire manuscript together for chapter and sentence structure is a good idea because it’s easier to get the entire picture of how the book fits together.It’s also easier to pick out repeated phrases and words. If you wait several days between reading the first and final chapter for structure, you may not realize you repeat yourself too much or that you have the exact same sentence in two places.The readers that never put your book down may experience it in an entirely different way than you did if you never performed an entire book read-through in one sitting.Cons to read-throughs in one sitting:General tirednessGrammar and spelling edits may sufferThreat of rushing through itThere are plenty of advantages to only re-reading a chapter at a time as well. For one, going through an entire read-through in one sitting can take hours and is very tiring. In the last few chapters, you might not be as sharp at catching errors as you were at the beginning of the process because of fatigue.All self-editing can be tedious, but checking for grammar, spelling and punctuation is particularly banal. It’s even harder when tired.Furthermore, if the goal is to get through the entire book with one read-through in one sitting, but you only have a set amount of time to do it, there’s a distinct possibility that you will rush. That’s not a good thing either.TIP: Try both techniques to see which self-editing works for you.The one-sitting read-through is better suited for when checking for structure. It’s better to read one chapter at a time while editing for grammar and spelling.If your book is truly too long for a read-through in one sitting, then don’t worry about it. More than likely, that means reade rs won’t be reading it all the way through at a time either.Are you ready to start your self-editing TODAY?Again, the self-editing stage is one of the most mundane aspects of publishing a book. At times, it can be flat-out exhausting with no end in sight. It’s very tempting to just give up and hand the manuscript to an editor.But before editor begins their work on your manuscript, self-editing can take your book to the next level. A full commitment in this stage can make all the difference in the quality of your manuscript.If youre ready to start (finish) and publish your book, check out this free training by Chandler Bolt!

Globalisation and Fragmentation Essay Example | Topics and Well Written Essays - 750 words

Globalisation and Fragmentation - Essay Example Nevertheless, certain fundamental questions come to mind regarding globalisation and how it addresses human need in this century. Even more important is the question as to how the world can fair on without the essentials of globalisation. Thomas Friedman in his book â€Å"The world is flat† argues on the account that globalisation is the only panacea to address the conflicts often realised in the world. He highlights the important case of the global supply chains through which goods and services reach people across the world irrespective of the manufacturing places (Friedman 586). It certainly does appear that globalisation has helped solve some of the conflicts that were often realised in the world in the early days. Indeed, the case of China and Taiwan presents a very chilling account of how this interrelatedness can help address conflicts in the world. The problems of this age have made countries across the world to be dependent on one another. As such, no country can effic iently survive on its own devices without support or trade from other countries. Conflicts are known to hinder the process of international relations and trade across the world. No country wants to lag behind as the whole world gets ahead in development through globalisation. It therefore implies that the global supply chains realised in the manufacturing processes and consumption of goods and services across the world. In the same vein, investment is normally a function of the favourable conditions existing in the country. Investment and business activities have made many countries to be friends on technical grounds. Countries that were once enemies like India and Pakistan have become friends courtesy of the relations brought by trade and investment supply chains. Friedman is certainly right in the argument that wars and conflicts can substantially be mitigated in the world through the proper management of globalization. Several cases across the world serve to prove this fundamenta l fact. Many countries have begun to realise the devastating effects of war and how a modern war becomes expensive to fund. In that regard, hitherto sour relations have been transformed into friendship for the benefit of the participating countries. Supply chains across the world have enabled business and production activities to thrive in many places. For instance, globalisation has enabled Dell to produce computers in many parts of the world which are then shipped across all corners of this world. As such, a country that benefits from globalisation might not want to jeopardise such favours merely by engaging in war with another country. Nevertheless, Friedman never fails to mention the devastating effects of globalisation and how the global supply chains can be used to bring terror and suffering to humanity. Terror gangs across the world basically rely on effective supply chains in different parts of the world from which coordination of terror activities takes place. These groups rely on efficient networks which are facilitated by the simplicities created by globalisation and the benefits of modern global systems to successfully manage and cause terror across the world while management and organisation is conducted from a centralized location. In a way, it confirms the very fact that globalisation is a double edged sword. William Duiker seems to oppose the views of Friedman regarding the concept of globalisation.

Software localisation Essay Example | Topics and Well Written Essays - 2000 words

Software localisation - Essay Example (Reg1a) Alchemy Catalyst combines the power and flexibility of regular expressions like ezParse which makes it simple and quick to work with visual development environment in order to develop text parsers for virtually any file type. EzParse also supports the most popular encoding systems such as UTF-8, UTF-16 and Shift-JIS. (Cat1a) Requires personnel management, work organisation, planning, analysis, setup and coordination of resources, deployment of tools and software, tracking, reporting, and most of all flexibility. During the first analysis of the files that are to be localized we try to determine whether a glossary containing new terminology is necessary. At the same time we examine the extent of the project, and, depending on the deadline, we choose the most suitable means and technology for the work. Based on this analysis a list of files is generated, and a glossary; styles and formatting are defined, and procedural rules are established. We maintain full consultation with the customer. (Stage1a) Localization includes several levels of quality checking. ... Q3) a) Project Management Flow: Project Commencement Which activities would be undertaken, which areas would be addressed during this stage of the project, and what would be the output Requires personnel management, work organisation, planning, analysis, setup and coordination of resources, deployment of tools and software, tracking, reporting, and most of all flexibility. During the first analysis of the files that are to be localized we try to determine whether a glossary containing new terminology is necessary. At the same time we examine the extent of the project, and, depending on the deadline, we choose the most suitable means and technology for the work. Based on this analysis a list of files is generated, and a glossary; styles and formatting are defined, and procedural rules are established. We maintain full consultation with the customer. (Stage1a) b) Production Flow: Evaluation Which areas of a product would be covered during evaluation stage and what would be the output at this stage. Evaluation is done when the software is implemented at the client side in order to estimate the degree of accuracy needed from the software according to the business requirements. Production actually covers the translation itself, and document composition. This phase affects the quality of the product the most. Continuous Control: During the production period our customers are encouraged to check the translated text. They can see and verify that everything is being done as they require. Quality Checking: Localization includes several levels of quality checking. Language experts read through the whole text prior to the application of standard controls for translation precision, style, terminology and content. Special

Mtv Research Paper Essay Example for Free

Mtv Research Paper Essay The first song that was played on MTV was called â€Å"Video killed the Radio Star†. It was sung by a group called The Buggles. This was a very popular song all over and it was deemed a good choice for the first song broadcasted. Many people also believed that the meaning of the song was that MTV, the new music video broadcasting station was going to destroy the radio. Some people thought that the song was performed live, but it was just a video. MTV was quite a big hit by the 1990’s. It was viewed in over 50 million American homes. It became a target for all advertisers because of the number of young viewers that watched MTV. The kids would beg their parents to buy the products they saw on the advertisements and it made out to be a good investment for advertisers. The attention and money that the advertisers brought in was good for MTV because they got more offers to get commercial time which means more money for them. Some people that were on MTV when it was in its first few years were Bob Dylan, Bruce Springsteen, Sheryl Crow, Cranberries, and Nirvana. They helped to kind of kick off the show and set it up for successful years to come. There are also some big-named people who probably played music from that MTV which helped to jump start their career. Madonna, Michael Jackson, Prince, Peter Gabriel, U2, and Duran Duran were some of the people that were all a part of MTV at one time. In a way, these people also helped MTV to get a good start too. The more big names that they brought in the more attention they got from viewers. This was good for the singers and MTV. The target audience that MTV chose was teens age 12 to 21. With this age group, they found that they got very good viewing rates. Artists whose songs were played on MTV found that the sales of their song increased. This is what gave advertisers the idea that they could do good business if they had an ad on MTV. With this targeted audience, they also found that their viewing rates continued to rise. Today they still target the same audience and they are still very successful in the way that they draw the audience. There have been a few changes in MTV since the start. They released a new logo after 30 years. It is not much different. It is just a little bit bigger and it is one color. The last was a mix between a few colors. The old one was designed by Frank Olinsky and it was a very big hit, but it was just time for a change. In 1986, the President and CEO, Robert Pittman left. There is no exact explanation why but he did. Over time, they started to show more reality shows than anything else. Some people liked the change to more reality shows but some people like the old school music videos all the time. There were some companies and investors that made it possible for MTV to even start. Warner Communications and American Express were big investors that helped in the starting of the show. Warner Amex was basically the main establisher and owner for about five years after the start. Then, in 1986, Viacom purchased MTV from Warner Amex. Now Viacom is the owner with all rights to MTV. There are other networks that MTV and Viacom own. They own VH1 that was released in 1985 and its purpose was to play adult contemporary. Then, in 1996, MTV2 was released to allow fans to see commercial free music videos. MTV (the original) became available in Manhattan and Los Angeles. Many people called this the second launch of MTV. They also own all Nickelodeon stations, Comedy Central, and CMT. This is not all; it is just a few that you may know. Although MTV has been very popular, it has also had a few controversial shows that some fans did not agree with. â€Å"Beavis and Butthead† was very controversial because some viewers felt that it was pointless and that the language was a bad influence for some of the younger audience that watched it. â€Å"Celebrity Deathmatch† was a part of this list because it made fun of the celebrities and it had bad language and violence. â€Å"16 and Pregnant† was another show that some people did not like because it could encourage some of the younger viewers to engage in sexual intercourse which is the problem with the people on the show. It is meant to deter kids from ending up like that but it only encourages some. â€Å"Jersey Shore† was the last show that people did not agree with. They believe that the people on the show are irresponsible and kids these days may think it’s cool and try to be like them. Over the years, MTV has had an impact on our generation, but also on our parents’ generation. A lot of younger teens’ parents that are around (14) grow up watching MTV. It is not the same now as it was then because of the popularity in different kinds of music over the years and they are now showing more reality shows. MTV also has an effect on its viewers. Most people that have ever seen MTV are probably hooked on it and they like to watch it. Also, the persuasion by friends to tell other friends to watch it because it is ‘cool’; and you aren’t if you don’t watch it. MTV has been very important over its years in various ways. It has brought a whole new way to experience music. Before MTV, you could only hear music over the radio, but when MTV aired, it played music videos, which was a whole new element to music over all. They have also helped lots of artists to grow and become more popular with just a few minutes of air time. This gas truly helped many people become more popular. With music videos, many people became more persuaded into buying the song even though they may not like the song. Even if they really like the video, they would still buy it because of the video and they weren’t paying attention to the song. It is very smart on the part of the broadcasters because they could just draw in an audience with an exciting video and you would think nothing of the song, just the video.

Mainstreaming and Inclusion of Exceptional Children? Essay -- essays p

Mainstreaming and Inclusion of Exceptional Children? In an ever-changing world, the context of education continues to grow. The demand for higher, more diverse education often leaves teachers battling to acquire skills for improved classroom performance. It is crucial to recognize that the need for higher education is implied for all students, including those with special needs. â€Å" The term mainstreaming was first used in the 1970’s and describes classrooms where students with disabilities and students who do not have disabilities are together (Mainstreaming in Classrooms, 2002. p. 1)†. Within special education the question of mainstreaming often arises as a solution for superior learning. Mainstream and inclusion programs have proven beneficial to all students, teachers and communities as a whole. The Individuals with Disabilities Education Act was reformed in 1997 and calls for free and appropriate education for special needs students. The IDEA emphasizes a least restrictive environment, in which children with special needs are educated to the highest of their ability (). For many special needs children the highest level of appropriate education lies within mainstreaming. Participation in mainstream programs depends heavily upon the academic ability and social skills of each individual child. The Individual Education Plan is used to monitor the ability, progress and future goals of each student. â€Å" Not only must the IEP contain a statement of how the child’s disability will affect participation in the general curriculum, but it must explain why any student will not be participating in the general classroom...â€Å" (Moore, Gilbreath, Maiuri, 1998, P.3). There are many levels of special education, including ma... ...sabilities in General Education Classrooms: A Summary of the Research. Retrieved October 30, 2002, from Http://interact.uoregon.edu/wrrc/AKInclusion.html Rush, M., Timmons, D., Holtsman, M., Medlock, L.(2002, April 15). Inclusion...Yours, Mine, Ours. Retrived October 31, 2002, from http://rushservices.com/Inclusion/hompage.htm Mainstreaming in Classrooms.(2002, May). Retrieved October 30, 2002, from http://kidshealth.org/PageManager.jsp dn=KidsHealth&lic=1&ps=307&cat_id=20184&article_set=22988 McNamara, B., McNamara, F.(1995). Mainstreaming. Retrieved November 2, 2002, from http://www.parentsoup.com/edcentral/vocabulary/bsa070.html Should Special Needs Children be â€Å"Mainstreamed† or Sent to Seperate Classes? Retrieved October 31,2002, from http://www.parentsoup.com/offline/special/articles/0,8248,191748_170012,00.html

Airasia Essay

Introduction AirAsia originally was founded by government and on 2 December 2001 was bought byTonyFernandes. AirAsia was established in year 1993. AirAsia has travel around the earthandascend to become the world’s best in year 2001. AirAsia continues to spread out the way for low-cost aviation through the innovation, efficient and passionate approach to businesswith a route a network that extent through over 20 countries. There are some companieswhich link withAirAsia such as AirAsia X, Thai AirAsia, Philippines’ AirAsia Inc., AirAsiaJapan and Indonesia. In addition, for the vision part in AirAsia, AirAsia aims to be the largest low cost airlinein Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. While for the mission of AirAsia, AirAsia wants to be the best airlinecompany to work whereby employees are treated as part of the big family. Besides, AirAsiatry to maintain the lowest cost hence everyone can fly with AirAsia. Highes t quality product,embracing technology to lower the cost and improvement in service levels will be maintained by the AirAsia airline also. Lastly, create a globally recognized ASEAN brand will be the mission part of AirAsia In the values part, AirAsia will implement through the following key strategies which are: Safety Low fare, no frills Lean distribution system Point to point network High aircraft utilization Streamline operation The loyalty programmed of AirAsia will be â€Å"BIG†. BIG was known as the kind global programmed where can earn BIG Points to redeem â€Å"free airline flight†. Members can enjoythe preference booking, special offers and discount as an AirAsia BIG dedication member interm and condition apply. (AirAsia, 2013). a) Name Air Asia Malaysia Branch Alor Star Lot 20, Lapangan Terbang Sultan Abdul Halim 06200 Kepala Batas, Alor Star, Kedah Bintulu Lot GL.14, Public Concourse, Terminal Building Bintulu Airport 97000 Bintulu, Sarawak Kuala Lumpur LCC Terminal, Jalan KLIA S3, Southern Support Zone Kuala Lumpur International Airport 64000 Sepang, Selangor Darul Ehsan Kota Bharu Ground Floor, Lapangan Terbang Sultan Ismail Petra 16100 Pengkalan Chepa, Kota Bharu, Kelantan Darul Naim Kota Kinabalu Ground Floor, Terminal 2, Kota Kinabalu International Airport Old Airport Road, Tanjung Aru 88100 Kota Kinabalu, Sabah Kuching Ground Floor, Kuching International Airport 93756 Kuching, Sarawak Kuala Terengganu Lot No. 15 & 17, Terminal Building , Sultan Mahmud Airport 21300 Kuala Terengganu, Terengganu Labuan Level 1, Labuan Airport Terminal 87008 Wilayah Persekutuan, Labuan Langkawi Langkawi International Airport 07100 Padang Mat Sirat, Langkawi Miri 1st Floor, Miri Airport 98000 Miri, Sarawak Penang Lot 3, Departure Concourse, Penang International Airport 11900 Bayan Lepas, Pulau Pinang Sandakan Lot 1 & 2, 1st Floor, Terminal Building, Sandakan Airport 90719 Sandakan, Sabah Sibu 1st Floor, Main Terminal Building, Sibu Airport 96000 Sibu, Sarawak Tawau FL 4, 1st Floor, Tawau Airport Building, Jalan Apas-Balung 91100 Tawau, Sabah Senai GL 13 Sultan Ismail Airport 81250 Johor Bahru, Johor Contact +603 8775 4000 600 85 8888 (AirAsia X Premium Line) Founder Background TONY FERNANDES Group Chief Executive Officer Tan Sri Dr. Tony Fernandes has a personal credo – â€Å"Believe the unbelievable. Dream the impossible. Never take no for an answer.† He studied at Epsom College, UK, and the London School of Economics and qualified as an Associate Member of the Association of Chartered Certified Accountants in 1991. He became a Fellow Member in 1996. He was admitted as a member of the Institute of Chartered Accountants in England and Wales (ICAEW) in 2008. Tony has been the Group CEO of AirAsia since December 2001. Prior to AirAsia, he was the Financial Controller of Virgin Communications London before joining Warner Music International London in 1989. He was promoted to Managing Director, Warner Music Malaysia in 1992 and to Regional Managing Director, Warner Music South East Asia in 1996. In 1999, he became the Vice President of Warner Music South East Asia. Tony’s many awards include: Honor of the Commander of the Order of the British Empire, conferred by Her Majesty Queen El izabeth II in 2011 for services to promote commercial and educational links between the UK and Malaysia. In 2010, the French government had conferred on him the award of Officer of the Legion d’Honneur, the highest award that can be conferred on a non-French national. He was named as one of the world’s 100 most creative people in business for 2011 by New York-based business magazine Fast Company, and awarded the Inaugural ‘Travel Business Leaders Award’ winner by CNBC. Dato’ Kamarudin Meranun Dato’ Kamarudin is the co-founder of Tune Group. He is also the Deputy Group Chief Executive Director of AirAsia since December 2001. Prior to joining Tune Group and AirAsia, Dato’ Kamarudin worked in Arab-Malaysian Merchant Bank from 1988 to 1993 as a Portfolio Manager, managing both institutional and high net-worth individual clients’ investment funds. In 1994, he was appointed Executive Director of Innosabah Capital Management Sdn Bhd, a subsidiary of Innosabah Securities Sdn Bhd. He subsequently acquired the shares of its joint venture partner of Innosabah Capital Management Sdn Bhd, which was later renamed Intrinsic Capital Management Sdn Bhd. Dato’ Kamarudin received a Diploma in Actuarial Science from University Technology MARA (UiTM) and was named the â€Å"Best Actuarial Student† by the Life Insurance Institute of Malaysia in 1983. He received a B.Sc. degree with Distinction (Magna Cum Laude) majoring in Finance in 1986, and an MBA in 1987 from Central Michigan University. History AirAsia was established in 1994 and began operations on 18 November 1996. It was originally founded by a government-owned conglomerate, DRB-Hicom. On 2 December 2001, the heavily-indebted airline was bought by former Time Warner executive Tony Fernandes’ company Tune Air Sdn Bhd for the token sum of one ringgit (about USD 0.26 at the time) with USD 11 million (MYR 40 million) worth of debts. Fernandes turned the company around, producing a profit in 2002 and launching new routes from its hub in Kuala Lumpur, undercutting former monopoly operator Malaysia Airlines with promotional fares as low as MYR 1 (US$0.27). In 2003, AirAsia opened a second hub at Senai International Airport in Johor Bahru near Singapore and launched its first international flight to Bangkok. AirAsia has since started a Thai subsidiary, added Singapore itself to the destination list, and started flights to Indonesia. Flights to Macau began in June 2004, and flights to mainland China (Xiamen) and the Philip pines (Manila) in April 2005. Flights to Vietnam and Cambodia followed later in 2005 and to Brunei and Myanmar in 2006, the latter by Thai AirAsia. In August 2006, AirAsia took over Malaysia Airlines’s Rural Air Service routes in Sabah and Sarawak, operating under the FlyAsianXpress brand. The routes were subsequently returned to MASwings a year later, citing commercial reasons. At the end of 2006, Fernandes unveiled a  five-year plan to further enhance AirAsia’s presence in Asia. Under the plan, AirAsia proposed strengthening and enhancing its route network by connecting all of its the existing destinations throughout the region and expanding further into Vietnam, Indonesia, Southern China (Kunming, Xiamen, Shenzhen) and India. Through its sister companies, Thai AirAsia and Indonesia AirAsia, the plan called for a focus on developing its hub in Bangkok and Jakarta. With increased frequency and the addition of new routes, AirAsia increased passenger volume to 13.9 million in its 2007 fiscal year. On 27 September 2008, the company announced 106 new routes to be added to its then-current list of 60. The number of old routes discontinued has not been publicly disclosed. In August 2011, AirAsia agreed to form an alliance with Malaysia Airlines by means of a share swap. The alliance was struck down by the Malaysian government, in effect voiding the agree ment of both airlines. By early 2013, AirAsia saw a steep increase in its profitability. The year-over-year comparison had shown a 168% increase in profits versus the same period in 2012. For the quarter ending 31 December 2012, the airline’s net profit stood at 350.65 million ringgit (US$114.08 million). Despite a 1% rise in the average fuel price, the airline recorded profits of 1.88 billion ringgit for its full 2012 fiscal year. In February 2013, AirAsia submitted an application to the Indian Foreign Investment Promotion Board, through its investment arm, AirAsia Investment Limited, to seek approval for commencing its operations in India. AirAsia asked to take a 49% stake in the Indian sister airline, which was the maximum allowed by the Indian government at that time. Initially, AirAsia committed to invest up to US$50 million in the new airline. Operations would begin in Chennai, expanding its network throughout South India, where AirAsia already operates flights Growth 1946: Air Asia as an airline of cargo transportation in Mainland China for the China National Relief and Rehabilitation Administration which was commonly known as CNRRA. 1946~1954: the company was reorganized into â€Å"Civil Air Transport† and â€Å"Air Asia Company Limited which were both subsidiaries of Air America. 1955: Air Asia established in Taiwan and was the first MRO in Asia to obtain FAA License. 1987: Air Asia’s shares of  stock transferred by Mr. Bill Monkman, a major stockholder of Precision Air motive – a U.S. corporation specializing in various engines and components work in the aviation industry. 1994: Taiwan Aerospace Corporation (TAC) acquired Air Asia and made it a subsidiary. Air Asia has been accumulating ample maintenance experiences and achieved the great honor from many customers globally for its outstanding maintenance performance. 1996: Air Asia established the Vertical Flight Center which was the only one helicopter maintenance faci lity in Asia that obtained the authorization from Bell Helicopter. Air Asia also celebrated the 50th Anniversary of its founding. 1998: Air Asia went public on the IPO (initial public offering) list. 2000: Air Asia carried out various expansion plans, upgraded facilities and established additional capabilities. Air Asia was also the first Taiwan aviation company to acquire the ISO 9001 International Quality Standard Organization Certifications.Air Asia proactively engaged in the MRO projects of Boeing B737 commercial aircraft. 2001: Air Asia constructed the New Wide Body Aircraft Maintenance Hangar. 2002: Air Asia acquired several OEM’s Authorized Distributor Certifications including Boeing, Bell, Hawker Beechcraft, Rolls-Royce, MD Helicopters, Honeywell, BF Goodrich, Sikorsky, Allison and Raytheon. 2007: Air Asia obtained the repair station certification from Japan Civil Aviation Bureau (JCAB). Air Asia signed the long-term agreement with Japan Airlines to provide heavy maintenance services for MD-80 Fleet. 2009: Air Asia obtained the repair station certification from Civil Aviation Administration of China (CAAC). 2010: Air Asia signed the long-term heavy maintenance contract with Japan Transocean Air Co., Ltd. (JTA). 2012: Air Asia signed a 6-year fleet heavy maintenance contract & line operation service contract with T’way Airlines. Air Asia signed the long-term agreement with Avanti Aviation Corporation to provide maintenance services for CESSNA 208B Fleet. b)Objective Firstly, to provide full-fledged training and development to AirAsia pilots, aircraft engineers, cabin crew and guest services staff. Secondly, to develop the academy as aviation training ground towards fulfilling AirAsia’s aspiration in becoming a regional aviation training hub. Lastly, to serves as a platform to keep AirAsia All Stars on track with the latest industry  developments and to incorporate best practices into their operations. Aim To be the world’s best low cost airline in the world on a consistent basis. Vision To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares Mission To be the best company to work for whereby employees are treated as part of a big family Create a globally recognized ASEAN brand To attain the lowest cost so that everyone can fly with AirAsia Maintain the highest quality product, embracing technology to reduce cost and enhance service levels Values Safety: Adopting a zero tolerance to unsafe practices and strives for zero accidents through proper training, work practices, risk management and adherence to safety regulations at all times. Valuing our People: Committing to our people’s development and well-being and treating them with respect, dignity and fairness. Customer Focused: We care and treat everyone in the same manner that we want to be treated Integrity: Practicing highest standards of ethical behaviour and demonstrate honesty in all our lines of work in order to command trust and mutual respect. Excellence in Performance: Setting goals beyond the best and reinforcing high quality performance standards and achieving excellence through implementing best practices. c) Organizational Structure d) Past/present projects i) Past projects that are being done by AirAsia group under AirAsiaRedTix, their entertainment based subsidiary. Most of the projects held are concerts and festivals that focus on attracting youth, especially their staff who are known as AirAsiaAllstars. These are some of the events/projects held by AirAsia Entertainment: Future Music Festival Asia AirAsiaBloggers’ Community Annual Party AirAsia Annual Party ii) The owner of AirAsia, Tony Fernandes also took part in 2 high profile projects that involved his AirAsia brand such as the F1 Lotus (now known as Caterham) team and the football team, Queens Park Rangers. AirAsia are well known as the main sponsor for each team. Tony Fernandes’s aim is to reach out to different set of group other than travelling junkies and frequent fliers. The Formula One project Queens Park Rangers Past awards/achievements Year 2013 ï‚ · World’s Leading Low Cost Airline by World Travel Awards 2013 ï‚ · World’s Best Low Cost Airline by Skytrax Year 2012 ï‚ · World’s Best Low Cost Airline by Skytrax ï‚ · 2012 ATW Value Airline of the Year Year 2011 ï‚ · Best Asian Low-Cost Carrier By TTG Travel Awards 2011 ï‚ · World’s Best Low Cost Airline ï‚ · Best Low Cost Airline – Asia by Skytrax ï‚ · Best Company for Investor Relations – Mid Cap ï‚ · Best Investor Relations Website – Mid Cap by Malaysian Investor Relations Association’s (MIRA) ï‚ · Asia’s Best Low Cost Cargo Carrier Award by Aviation Awards Asia 2011 ï‚ · Fastest Growing Foreign Airline for Cargo by Guangzhou Baiyun International Airport ï‚ · 2010 Asiamoney’s Best Managed Company Award Year 2010 ï‚ ·Masterclass Global CEO of the Year awarded to YBhg. Dato’ Tony Fernandes ï‚ · World’s Best Low Cost Airline by Skytrax ï‚ ·AirAsia voted the Air Cargo Industry Newcomer Award at the ACW World Air Cargo Awards 2010 by Air Cargo Week Year 2009 ï‚ · Airline Of The Year by Centre for Asia Pacific Aviation (CAPA) ï‚ · Tony received the 2009 Frost & Sullivan Excellence in Leadership Award by Frost & Sullivan ï‚ · Best Asian Low-Cost Carrier by TTG Travel Awards 2009 ï‚ · World’s Best Low Cost Airline by Skytrax Year 2008 ï‚ · The Laureate Award for Best Commercial Airport Transport from Aviation Week ï‚ · Tony awarded the Malaysia Brand Icon Award from Deputy Prime Minister YAB Dato’ Seri NajibTunRazak at the Global Brand Forum Malaysia ï‚ ·AirAsia – Malaysia’s 30 Most Valuable Brands 2008 By Malaysia’s Most Valuable Brands (MMVB) ï‚ · PIKOM ICT Organisation Excellence Award 2008 By Association of the computer and multimedia industry (PIKOM) ï‚ ·AirAsia X – Best New Airline Of The Year By Centre for Asia Pacific Aviation (CAPA) ï‚ · Best Asian Low-Cost Carrier by TTG Travel Awards 2008 ï‚ · Top CEO brand & 3rd Best Corporate Brand in Malaysia by Pulse Group Survey ï‚ · World’s Best New Airline (AirAsia X) by Budgie World Low Cost Airline Awards 2008 ï‚ · Friends Of Thailand Award 2008 by Tourism Authority of Thailand ï‚ · Asia Pacific’s Top 1000 Brands 2008 Survey (AirAsia- Top 5 Airline) by Taylor Nelson Sofres ï‚ · Asia’s Best Budget Airline under Best In Travel Poll 2008 by SmartTravelAsia.com ï‚ ·AirAsia wins Airline Strategy Award in the Finance Category by Airline Business ï‚ ·AirAsia recognized as one of the 50 Most Innovative Companies In The World by FastCompany.com ï‚ · Airline Market Penetration Leadership of the Year by Frost & Sullivan ï‚ · Rising Leaders – The Next 10 Years by Singapore Institute of International Affairs (SIIA) in collaboration with AXN Asia ï‚ · Commendations of Prestige Award for outstanding contribution in Macau by Macau Special Administrative Region Year 2007 ï‚ · Airline Of The Year 2007 by Centre for Asia Pacific Aviation (CAPA) ï‚ · Asia’s Best Budget Airline under Best In Travel Poll 2007 by SmartTravelAsia.com ï‚ · Airline Human Capital Development Strategy Award by Frost & Sullivan ï‚ · Asia’s Best Emerging Companies with regards to Corporate Governance by The Asset ï‚ · Best Low Cost Airline in Asia by Skytrax ï‚ · The Brand Laureate 2006-07 for brand excellence in the Airlines-Low Cost Carrier Category Year 2006 ï‚ · Malaysia’s Ernst & Young Entrepreneur of the Year 2006 awarded to YBhg. Dato’ Tony Fernandes ï‚ · Low Cost Airline of the Year in KLIA Awards 2006 by Malaysia Airports Holdings Berhad ï‚ · Merit Award for CAPA Airline of the Year 2006 by Centre for Asia Pacific Aviation (CAPA) ï‚ · Asia’s Best Budget Airline under Best In Travel 2006 by SmartTravelAsia.com ï‚ · Best Managed Company, Best Corporate Governance, Best Investor Relations, and Most Committed to Strong Dividend Policy under The Annual Investor Poll by FinanceAsia.com Year 2005 ï‚ · The CAPA Aviation Executive of the Year 2005 awarded to YBhg. Dato’ Tony Fernandes ï‚ · Regional/ Low Cost Leadership Award in Airline Business Startegy Awards 2005 by Airline Business – awarded to YBhg. Dato’ Tony Fernandes ï‚ · Airline Market Leadership Award by Air Transport World (ATW) ï‚ · Transport Company of Excellence Award by Ports World Sdn. Bhd ï‚ · Asia’s Top 200 â€Å"Best Under A Billion† Companies by Forbes Asia ï‚ · RHB AirAsia Credit Card by Superbrands ï‚ · Best Chip Program for MasterCard Marketing Leadership Award 2005 by MasterCard Year 2004 ï‚ · Asia Pacific Low Cost Airline of the Year 2004 by Centre for Asia Pacific Aviation (CAPA) ï‚ · Asia Pacific Aviation Executive of the Year 2004 awarded to Tony Fernandes, Group CEO by Centre for Asia Pacific Aviation (CAPA) ï‚ · Asia Pacific Low Cost Advertising Award for Best Asia Pacific / Middle East Low Cost Airline Print Advertisement 2004 by Centre for Asia Pacific Aviation (CAPA) ï‚ · Asia’s Best Managed Company in the Airlines and Aviation Sector by Euromoney ï‚ · Best Newly Listed Company (3rd place) by Euromoney ï‚ · Triple A Regional Award for Best Airline IPO for 2004 by The Asset Magazine ï‚ · Best IPO of the Year by The Edge Singapore ï‚ · 25 Stars of Asia honoree listing (Tony Fernandes) by Business Week ï‚ · Best Uniform’ for Miss Airlines International Contest 2004 5th China Air Show, Zhuhai ï‚ · Market Leadership Award, 2005 Airline Achievement Awards by Air Transport World Magazine Year 2003 ï‚ · Developing Airline of the Year 2003 by Airfinance Journal ï‚ · CEO of the Year (Tony Fernandes) by Business Times and American Express ï‚ · CIO Top 100 Honoree for excellence in strategic IT deployment ï‚ · Obtained Malaysian Superbrands status by Superbrands International e) SWOT Analysis for AirAsia Strengths, Weaknesses, Opportunities and Threats Analysis for AirAsia Strengths Air Asia has a very strong management team with strong links with governments and airline industry leaders. This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example, Shin Corp (formerly owned by the family of former Thai Prime Minister – Thaksin Shinawatra) holds a 50% stake in Thai AirAsia. This has helped AirAsia to open up and capture a sizeable market in Thailand. With their strong working relationship with Airbus, they managed to get big discount for aircraft purchase which is also more fuel efficient compared to Boeing 737 planes which is being used by many other airlines The management team is also very good in strategy formulation and execution. The strategy that they have formulated at the beginnings was a clever blend of proven strategies by other low cost airlines is US and Europe. They are Ryanair’s operational strategy (no frills, landing in seconda ry airport), Southwest’s people strategy (employee comes first) and Easyjet’s branding strategy (linking with other service providers like hotels, car rental). AirAsia’s brand name is well established in Asia Pacific. Besides the normal print media advertising & promotions, AirAsia’s top management also capitalized on promotions through news by being very â€Å"media friendly† and freely sharing the latest information on Air Asia as well as the airline industry. Their partnership with other service providers such as hotels and hostels, car rental firms, hospitals (medical tourism), Citibank (AirAsia Citibank card) has created a very unique image among travelers. Alliance with Galileo GDS (Global Distribution System) that enables travel agents from around the  world to check flight details and make bookings have also contributed to their string brand name. Air Asia’s local presence in few countries such as Indonesia (Indonesia AirAsia) and Thailand (Thai AirAsia) have successfully â€Å"elevated† the brand to become a regional brand beyond just Malaysia. The links with Manchester United (one of the world’s most famous football teams) and AT&T Williams Formula On e team have further boosted their image to a greater extend beyond just the this region AirAsia is the low cost leader in Asia. With the help of AirAsia Academy, AirAsia has successfully created a â€Å"low-cost airline mentality† among their workforce. The workforce is very flexible and high committed and very critical in making AirAsia the lowest cost airline in Asia. The excellent utilization of IT have directly contributed to their promotional activities (email alerts and desktop widget which was jointly developed with Microsoft for new promotions), brand building exercise (with over 3 million hits per month and on the most widely surfed booking engines in the world) as well keep the cost low by enabling direct purchase of tickets by consumer thus saving on airline agent fees Weaknesses Air Asia does not have its own maintenance, repair and overhaul (MRO) facility. It may be a good strategy when they first started with only Malaysia as the hub and few planes to maintain. But now, with few hubs (Malaysia, Thailand and Indonesia) and over 100 planes currently owned and about another 100 planes to be received in the next few years, AirAsia have to ensure proper and continuous maintenance of the planes which will also help to keep the overall costs low. It is a competitive disadvantage not to have its own MRO facility AirAsia receives a lot complaints from customers on their service. Examples of complaints are around flight delays, being charged for a lot of things and not able to change flight or get a refund if customers could not make it. Good customer service and management is critical especially when competition is getting intense. Opportunities There are 2 major events that are taking place now or going to take place in less than 6 months from now. First, is the ever increasing oil price. Second, is the â€Å"ASEAN Open Skies† agreement that has been reached. The  increasing oil price at the first glance may appear like a threat for AirAsia. But being a low cost leader, AirAsia an upper hand because its cost will be still the lowest among all the regional airlines. Thus, AirAsia has a great opportunity to capture some of the existing customers of full service and other low cost airline’s customers. However, there will be also some reduction in overall travel especially by casual or budget travellers. The â€Å"ASEAN Open Skies† allows unlimited flights among ASEAN’s regional air carriers beginning December 2008. This will definitely increase the competition among the regional airlines. However, with the â€Å"first mover† advantage as well as its strengths in management, strategy formulation, strategy execution, strong brand and â€Å"low-cost† culture among its workforce, this agreement can be seen as more of an opportunity. There is also some opportunity to partner with other low cost airlines as Virgin to tap into their existing strengths or competitive advantages such as brand name, landing rights and landing slots (time to land). The population of Asian middle class will be reaching almost 700 million by 2010. This creates a larger market and a huge opportunity for all low cost airlines in this region including AirAsia. Threats Certain rates like airport departure, security charges and landing charges are beyond the control of airline operators and this is a threat to all airlines especially low cost airlines which tries to keep their cost as low as possible. For example, Changi airport in Singapore charges SGD21 for every person who departs from Singapore. AirAsia’s profit margin is about 30% and this has already attracted many competitors. Most of the full service airlines have or planning to create a low cost subsidiary to compete directly with AirAsia. For example, Singapore Airlines has created a low cost carrier Tiger Airways. f) Conclusion AirAsia will be the best airline company as they provide the cheapest price for tickets and granting everyone the affordability to fly around the world. As travelling via aircraft are becoming the norm these days, especially  during vacation time, the low cost airline are always the target for travellers and thus, aiming to be the best among the rest will prove profitable in the future. To make the company better, AirAsiawas recommended via surveys to provide more choices of foods and drinks in order to reach thesatisfaction of passengers. In addition, AirAsia can certainly benefit fromthe increment of luggage allowance to 20 Kg to the passengers, if the upgrade do took place.Furthermore, a good leadership style can affect the entire company in a good way andmotivate employees to be more creative and innovate. With the motivation and innovation, consumers believe that AirAsia can be untouchable in the low cost airline scene and strive towards becoming the world best airline company . Tony Fernandes innovative and out of the box thinking led him into creating the current best low cost airline in the world. This shows the quality he possesses and the vision he owned. Dethroning AirAsia as the world’s best low cost carrier would be a monumental task for others because of its credibility alone. I hope AirAsia will remain the best in the future and will not be too complacent with their feat. As a last note, hopefully incidents such as the recent MH370 that occurred to MAS can be avoided, especially to a Malaysia-owned airline. Reference Website 1) http://www.slideshare.net/SM3027/air-asia-presentation 2) http://airlines-malaysia.com/tag/history-of-airasia/ 3) https://www.airasiamegastore.com/smart-travel-tips/the-story-of-airasia-aircrafts 4) https://www.inkling.com/read/contemporary-strategy-analysis-grant-7th/case-9/the-history-of-airasia

Chapter 10 Review Questions Essay

What is the difference between leading and managing a project? Leading involves recognizing and communicating the need to change course and direction of the project, aligning people to this new direction, and motivating the team to overcome obstacles to achieve the new objectives. Managing is about formulating plans and objectives, designing procedures to achieve those objectives, monitoring progress, and taking corrective action. Managing is about putting out fires and maintaining the course. Leading is about change, and altering the course of a project. 2.Why is a conductor of an orchestra an appropriate metaphor for being a project manager? What aspects of project managing are not reflected by this metaphor? Can you think of other metaphors that would be appropriate? There are many parallels between conducting an orchestra and managing a project. Conductors and project managers integrate the contributions of others. Each is dependent upon the expertise and talents of others. They facilitate performance rather than actually perform. Project managers orchestrate the completion of the project by inducing participants to make the right decision at the right time. Both control the pace and intensity of work by coordinating the involvement of players. Finally each has a vision of performance that transcends the music score or project plan. The conductor metaphor works best in describing how a project manager interacts with project members to complete the project. The metaphor fails to capture the intricacies of dealing with all of the project stakeholders (government officials, contractors, top management, customers) that impact the project. Other metaphors that emerge from class discussions include: quarterback, steering wheel, and ship’s captain. 3.What does the exchange model of influence suggest you do to build cooperative relationships to complete a project? According to the exchange model of influence, the primary way to gain cooperation is to provide services and resources to others in exchange for future resources and services (quid pro quo). The key is to find out what you can offer others that is of value to them so that they will feel obligated to reciprocate. Here the notion of influence currencies is useful in identifying different ways to gain cooperation from others. A second key is building a positive â€Å"bank account† with those whom you are dependent upon so that they are inclined to cooperate with you. 4.What differences would you expect to see between the kinds of influence currencies that a project manager in a functional matrix would use and the influence a project manager of a dedicated project team would use? This question is designed to explore the impact that the project management structure has on the ability of project managers to exercise influence over team members. The key point is that the project manager of a dedicated team has more formal authority over the participants and the project and, therefore, greater access to influence currencies than the project manager in a functional matrix. For example, the dedicated project manager is responsible for assigning project work, while functional managers do so in a functional matrix. A dedicated project manager will have greater access to position-related currencies. Since dedicated projects are used for high priority projects, the dedicated project manager is likely to develop inspiration-related currencies. Project managers in a functional matrix compensate for their lack of formal authority by exercising informal influence through the use of relationships and personal currencies. 5.Why is it important to build a relationship before you need it? People are likely to be more cooperative if they know you, and you have developed a personal relationship with them. When people view you as pleasant, credible, and helpful based on past contact, they are more likely to be responsive to your requests for help and less confrontational when problems arise. The key is building a positive credit in the relationship that you can tap into when you need help. 6.Why is it critical to keep the project sponsor informed? The project sponsor is a powerful ally who uses his/her influence to protect the project when it comes under attack in higher circles of management. Project sponsors need to be kept informed so that they can defend the project to the best of their abilities. 7.Why is trust a function of both character and competence? Character alone is not likely to engender trust. People must have confidence in the other person’s abilities and competence. For example, you are unlikely to follow someone who has the best of intentions if he/she has a track record of failing to get things done correctly. Conversely, one will not trust someone who is very competent but has a doubtful character. For example, you are unlikely to follow someone who is quite competent if you believe he/she is only looking out for what is best for him/her. 8.Which of the eight traits/skills associated with being an effective project manager is the most important? The least important? Why? This question is designed to generate discussion rather than a definitive answer. Most students will pick either emotional intelligence, systems thinker, skillful politician, or personal integrity. Having students debate their choices can lead to a spirited discussion, especially between those who picked skillful politician and personal integrity. The key is to get students to think about how these traits relate to being an effective project manager. For example, personal integrity is important because it leads to trust which facilitates more effective interaction. Alternatively, being a skilled politician is necessary to deal with different stakeholders with conflicting agendas. Students should come to the conclusion that while some traits may be more important than others, all are important to being an effective project manager.

The Great Depression of the 1930s Essays

The Great Depression of the 1930s Essays The Great Depression of the 1930s Essay The Great Depression of the 1930s Essay THE GREAT DEPRESSION OF THE 1930S In the 1930s, the United States lived a terrible economic period. But, before the Stock Market Crash, of 1929 the USA lived the best economic period. This was a prosperous period with many economics? advances. But, everyone feltBlack Friday?, during October with the Crash of 1929, which started a crisis not only in the United States, but also around the world. The reason that this occur was that the United States had stopped exportation and this affected some countries good relations with the USA. Capitalisms, along with the political system that the USA possessed, as a big powerful nation of the world, decayed. Unemployment went up considerably 11% around the world. In the United States the total number of people without work was at four millions in 1930, then in 1931 eight million and 12 million in 1932 . There was not enough work for all the people. The exportations market reduced because the lack of money. During the 19 20s the credits were one of the best innovations in the USA, but they had to be suspended. The 60% off all cars and 80% off all radios were bought with credits. In 1925 the amount of credit was from 1.38 billon dollars and in 1929 this increased considerably. The debt was of 3 billions dollars . Other industries like the automobile industries their sales went down and in general the industries produced the middle that they produced before the Stock Market Crash. The banks lived the worst consequences of the Depression. All the credits that had not been pay, affected the situation. With the debts, that had accumulated, the banks did not have another option better than demand, but the demands did not make effects and the interests continued rising. The deflation reached to big levels during the Great Depression. The prizes fell about 50% . Finally six thousand banks crashed. All these big sales falls originated because the economics? politic that USA de

Biography of Josef Albers, Modern Artist and Influential Teacher

Biography of Josef Albers, Modern Artist and Influential Teacher Josef Albers (March 19, 1888 - March 25, 1976) was one of the most influential art educators of the 20th century in Europe and the United States. He used his own work as an artist to explore theories of color and design. His Homage to the Square series is one of the most extensive and influential ongoing projects undertaken by a prominent artist. Fast Facts: Josef Albers Occupation: Artist and EducatorBorn: March 19, 1888 in Bottrop, Westphalia, GermanyDied: March 25, 1976 in New Haven, ConnecticutSpouse: Anni (Fleischmann) AlbersSelected Works: Homage to the Square (1949-1976), Two Portals (1961), Wrestling (1977)Notable Quote: Abstraction is real, probably more real than nature. Early Life and Career Born into a German family of craftsmen, Josef Albers studied to become a schoolteacher. He taught in the Westphalian primary schools from 1908 to 1913 and then attended the Konigliche Kuntschule in Berlin from 1913 to 1915 to earn certification to teach art. From 1916 to 1919, Albers worked as a printmaker at the Kunstgewerbeschule, a vocational arts school in Essen, Germany. There, he received his first public commission to design stained-glass windows for a church in Essen. Grassimuseum Windows in Leipzig, Germany. Frank Vincentz / Wikimedia Commons / GNU Free Documentation License Bauhaus In 1920, Albers enrolled as a student at the famed Bauhaus art school, founded by Walter Gropius. He joined the teaching faculty in 1922 as a maker of stained glass. By 1925, Albers was promoted to full professor. In that year, the school moved to its most famous location in Dessau. With the move to a new location, Josef Albers began work on furniture design as well as stained glass. He taught at the school along with other prominent 20th-century artists such as Wassily Kandinsky and Paul Klee. He cooperated with Klee for many years on glass projects. Armchair designed by Josef Albers (1927). Tim Evanson / Wikimedia Commons / Creative Commons 2.0 While teaching at the Bauhaus, Albers met a student named Anni Fleischmann. They married in 1925 and remained together until Josef Albers death in 1976. Anni Albers became a prominent textile artist and printmaker in her own right. Black Mountain College In 1933, the Bauhaus closed due to pressure from the Nazi government in Germany. The artists and teachers who worked at the Bauhaus dispersed, many of them leaving the country. Josef and Anni Albers emigrated to the United States. Architect Philip Johnson, then curator at the Museum of Modern Art in New York City, found a position for Josef Albers as head of the painting program at Black Mountain College, a new experimental art school opening in North Carolina. Josef Albers work at the PaceWildenstein Gallery, New York. Brad Barket / Getty Images Black Mountain College soon took on a very influential role in the development of 20th-century art in the United States. Among the students who studied with Josef Albers were Robert Rauschenberg and Cy Twombly. Albers also invited prominent working artists like Willem de Kooning to teach summer seminars. Josef Albers brought his theories and teaching methods from the Bauhaus to Black Mountain College, but he was also open to influence from the ideas of American progressive education philosopher John Dewey. In 1935 and 1936, Dewey spent extensive amounts of time at Black Mountain College as a resident and frequently appeared in Albers classes as a guest lecturer. While working at Black Mountain College, Albers continued to develop his own theories about art and education. He began what was called the Variant/Adobe series in 1947 that explored the visual effects created by subtle variations in color, shape, and position. Homage to the Square Blue Secret II (1963). Wikimedia Commons / Creative Commons 4.0 In 1949, Josef Albers left Black Mountain College to chair the Design Department at Yale University. There he began his best-known work as a painter. He started the series Homage to the Square in 1949. For more than 20 years, he explored the visual impact of nesting solid-colored squares in hundreds of paintings and prints. Albers based the entire series on a mathematical format that created the effect of overlapping squares nested within each other. It was Albers template for exploring the perception of adjacent colors and how flat shapes might appear to be advancing or receding in space. The project earned significant respect in the art world. In 1965, the Museum of Modern Art in New York City organized a traveling exhibition of Homage to the Square that visited multiple locations in South America, Mexico, and the United States. Josef Albers (American, b. Germany, 1888-1976). Scherbe ins Gitterbild (Glass Fragments in Grid Picture), ca. 1921. Glass, wire, and metal, in metal frame. Photo Tim Nighswander/Art Resource, NY. Â © 2009 The Josef and Anni Albers Foundation / Artists Rights Society (ARS), New York In 1963, Josef Albers published his landmark book Interaction of Color. It was the most complete examination of color perception yet, and it had a massive impact on both art education and the work of practicing artists. It particularly influenced the development of Minimalism and Color Field Painting. Later Career Albers retired from Yale University in 1958 at age 70, but he continued to teach giving guest lectures at colleges and universities around the country. In the last 15 years of his life, Josef Albers designed and executed major architectural installations around the world. He created Two Portals in 1961 for the entry to the Time and Life building lobby in New York. Walter Gropius, Albers former colleague at the Bauhaus, commissioned him to design a mural named Manhattan that decorated the lobby of the Pan Am Building. Wrestling, a design of interlocking boxes, appeared on the facade of the Seidlers Mutual Life Center in Sydney, Australia in 1977. Wrestling (1977). Whitegost.ink / Wikimedia Commons / Creative Commons 4.0 Josef Albers continued working at his home in New Haven, Connecticut, until his death at age 88 in 1976. Legacy and Influence Josef Albers powerfully impacted the development of art in three different ways. First, he was an artist himself, and his explorations of color and shape laid the groundwork for generations of artists to come. He also presented disciplined shapes and designs to viewers with countless variations on a theme that had varying emotional and aesthetic impact. Second, Albers was one of the most gifted art educators of the 20th century. He was a key professor at the Bauhaus in Germany, one of the most influential architecture schools of all time. At Black Mountain College in the U.S., he trained a generation of modern artists and developed new techniques of teaching art putting the theories of John Dewey into practice. Third, his theories about color and the ways that it interacted in the perception of viewers influenced countless artists around the world. The art worlds appreciation for the work and theories of Josef Albers became evident when he was the subject of the first solo retrospective of a living artist at the Metropolitan Museum of Art in New York City in 1971. Sources Darwent, Charles. Josef Albers: Life and Work. Thames and Hudson, 2018.Horowitz, Frederick A. and Brenda Danilowitz. Josef Albers: To Open Eyes: The Bauhaus, Black Mountain College, and Yale. Phaidon Press, 2006.

St. Augustines Views on Sin Essay Example | Topics and Well Written Essays - 500 words

St. Augustines Views on Sin - Essay Example 214)Regarding sin, In Chapter 11 of Book One of Of Sin and Merit, Augustine goes into detail of describing his views on sin. The title of this particular chapter is "Distinction Between Actual and Original Sin." He says: Obviously Augustine believes that through one man's sin, sin has entered the world and it has brought sin upon the entire human race. He makes it clear that he thinks the language is clear as well. Augustine elaborates further upon his view of sin, and how Christ plays a role in that worldview. It also talks about some of the benefits Christians have: Augustine is talking about some very specific positives here about being a Christian that don't have to do with sin except indirectly: that they have a secret communion with Christ; that they are blessed, justified, and have a spiritual grace accorded to them (Knight, 2008, pp. 1). Augustine, first as a Manichean and then as a Christian bishop, had some very interesting ideas about sin. First his notions of sin probably leaned toward good and evil. His later opinions would later be shaped into the doctrine we now have on original sin.